Category Growth Lead — NPI Launches & Local Campaigns

3M; Jakarta Pusat; On-site; IDR 200,000,000 - 350,000,000; Full time

Job summary

3M is seeking a Marketing Lead based in Indonesia to drive category growth and consumer understanding within the country. You will translate portfolio strategies into actionable plans, oversee end-to-end processes from NPI to product availability, and lead local campaigns with pricing guidance to optimize margins.

You will collaborate closely with country functions, analyze market data, and manage budgets to achieve growth targets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field is required.
• Minimum 5 years of experience in marketing, brand management, or category development.
• Strong understanding of marketing principles, consumer behavior, and campaigns.
• Proficiency in Microsoft Office and analytics tools.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Strong English language skills for diverse stakeholders.

Responsibilities

• Leads category growth and consumer understanding within the country/region.
• Translates portfolio strategies into actionable plans and oversees end-to-end process.
• Develops local marketing campaigns, pricing strategies, and campaigns.
• Manages portfolio strategy, NPI launches, and market storytelling.
• Analyzes data to identify opportunities and optimize market share.

Skills

Marketing knowledge

Campaign management

Data analysis

Project management

Communication skills

MS Office

Marketing analytics tools

Fluent English

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

MS Office Suite

Marketing analytics tools

Job description

3M is seeking a Marketing Lead based in Indonesia to drive category growth and consumer understanding within the country. You will translate portfolio strategies into actionable plans, oversee end-to-end processes from NPI to product availability, and lead local campaigns with pricing guidance to optimize margins.

You will collaborate closely with country functions, analyze market data, and manage budgets to achieve growth targets.