Indonesia Brand & Growth Marketing Lead

IDN - 2710 PT Takeda Life Sciences; Pluit; On-site; IDR 420,000,000 - 720,000,000; Full time

Job summary

Takeda Life Sciences seeks a Marketing Lead for Indonesia to establish and scale BioLife in a fast-growing market. You will develop local marketing plans to raise awareness, recruit donors, and retain them through integrated campaigns across digital, social, and in-center channels.

You will balance strategic thinking with hands-on execution, collaborating with global and local teams to ensure brand alignment and regulatory compliance while driving community engagement and center readiness.

Qualifications

• 5-10 years of progressive consumer marketing experience; multi-unit retail experience strongly preferred.
• Proven track record in executing marketing campaigns across digital channels, agencies, and CRM.
• Experience launching or growing brands in new markets is a strong advantage.
• Knowledge of Indonesian consumer behavior and marketing landscape required.
• Experience in multinational or matrix organizations is preferred.

Responsibilities

• Adapt and implement BioLife's global and regional brand strategies for Indonesia.
• Lead market launch activities to build brand awareness and trust among plasma donors and communities.
• Develop marketing materials reflecting global identity with local cultural relevance.
• Manage owned channels and ensure consistency with global brand while driving local engagement.

Skills

Marketing

Brand Building

Digital Marketing

Analytics

Campaign Management

Job description

Takeda Life Sciences seeks a Marketing Lead for Indonesia to establish and scale BioLife in a fast-growing market. You will develop local marketing plans to raise awareness, recruit donors, and retain them through integrated campaigns across digital, social, and in-center channels.

You will balance strategic thinking with hands-on execution, collaborating with global and local teams to ensure brand alignment and regulatory compliance while driving community engagement and center readiness.