PH,ID,VN Scouring Category Development Marketing

3M; Jakarta Pusat; Sur place; IDR 200 000 000 - 350 000 000; Plein temps

Résumé du poste

3M is seeking a Marketing Lead based in Indonesia to drive category growth and consumer understanding within the country. You will translate portfolio strategies into actionable plans, oversee end-to-end processes from NPI to product availability, and lead local campaigns with pricing guidance to optimize margins.

You will collaborate closely with country functions, analyze market data, and manage budgets to achieve growth targets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field is required.
• Minimum 5 years of experience in marketing, brand management, or category development.
• Strong understanding of marketing principles, consumer behavior, and campaigns.
• Proficiency in Microsoft Office and analytics tools.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Strong English language skills for diverse stakeholders.

Responsabilités

• Leads category growth and consumer understanding within the country/region.
• Translates portfolio strategies into actionable plans and oversees end-to-end process.
• Develops local marketing campaigns, pricing strategies, and campaigns.
• Manages portfolio strategy, NPI launches, and market storytelling.
• Analyzes data to identify opportunities and optimize market share.

Connaissances

Marketing knowledge

Campaign management

Data analysis

Project management

Communication skills

MS Office

Marketing analytics tools

Fluent English

Formation

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Outils

MS Office Suite

Marketing analytics tools

Description du poste

On-site

ID, Dki Jakarta Selatan

Full time

R01171754

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Leads category growth and consumer understanding within the country/region, with accountability for key performance indicators such as organic sales growth, standard gross margin, and market share. Applies strong category expertise to translate portfolio strategies into actionable plans, overseeing the end-to-end process from new product introduction to successful product availability.

Portfolio

• Adapts the area portfolio strategy and marketing plan for specific regions or countries.

• Analyzes the portfolio, market, and competitors to develop plans and storytelling that drive category growth.

• Communication and alignment with country all functions for portfolio strategy/programs

• Portfolio Management/LCM including RA/Packaging/Product availability/Support PACE

• NPI Pipeline & Launch

• Understands consumer behavior and identifies unmet needs to influence area/global portfolio teams in product innovation.

• Launches new products in the country/region with a comprehensive marketing plan.

• Lead approved local NPI project

• Country PIPO Plan

Price

• Responsible for achieving the standard margin of the profit center by establishing a base price strategy for each portfolio.

• Develops a price increase plan to optimize margins and counteract inflation or changes in costs.

• Collaborates with APL to implement price guidance.

Campaign

• Own overall sales growth targets for campaigns within the country or region.

• Ownership to decide on campaign launch timing (go or not go) based on channel readiness.

• Implement campaign strategy locally by defining:

• Business objectives

• Hero/Promotion product at the SKU level

• Ensure adequate product inventory

• Influence Country Consumer Experience (CCX) on Media choices

• Partners with Country Consumer Experience (CCX) to validate campaign elements (message, assets).

Analytics/Budget

• Examines syndicated data to identify key growth opportunities and leads projects aimed at gaining or recovering market share.

• Local activation budget management and tracking

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• At least 5 years of experience in marketing, brand management, or category development

• Strong understanding of marketing principles, consumer behavior, and campaign management.

• Proficiency in Microsoft Office Suite and marketing analytics tools.

• Excellent written and verbal communication skills.

• Strong project management and organizational abilities.

• Ability to analyze data and translate insights into actionable recommendations.

• Strong English language skills and the ability to communicate clearly and professionally with diverse stakeholders.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world. Learn more about 3M's creative solutions to global challenges at www.3M.com or on Twitter @3M or @3MNews.

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.