Senior Marketing Campaign Lead - Indonesian Travel Growth

Trip.com; Tangerang; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

Trip.com Group is seeking a Senior Marketing Campaign Manager in Tangerang to lead campaign strategies and drive growth across Trip.com products for the Indonesia market. You will localize promotional materials, ensure compelling content, and coordinate with flight, hotel, design, product, and analytics teams.

You will design and implement campaign materials, landing pages, and translations, while tracking performance with clear metrics and ROI.

Qualifications

• Minimum Bachelor's degree in marketing, business or a related discipline.
• At least 5 years of proven experience in campaign production & execution with OTA background highly preferred.
• Deep knowledge of Indonesia travel market and competitor landscape.
• Experience in using campaign systems or marketing software.
• Data-driven and strong analytical skills.
• Good in English (written and verbal) to work in multicultural working environments.
• Strong project management, organizational, and communication skills.

Responsibilities

• Lead campaign strategies, executing detailed campaign plans across Trip.com products effectively, on schedule, and sustainable to achieve aggressive growth targets.
• Produce high quality campaigns, with localization that on promotional materials to be appealing and fit to Indonesia market.
• In charge of product marketing fit, product grading, ideation of campaign materials, campaign landing page setup, content layout, and copy writing/translation.
• Track, measure each performance with quantitative metrics such as order growth, conversion rate, user growth, ROI in timely performance reporting.
• Collaborate with cross-functional teams in local stakeholders and headquarters including flight, hotel, design, product team, business analyst, etc.
• Understand Indonesia travel demand, stay up to date with industry trends, and identify new opportunities for Indonesia market growth.

Skills

Campaign management

Data analysis

English communication

Project management

Education

Bachelor's degree in marketing or business

Tools

Campaign systems

Job description

Trip.com Group is seeking a Senior Marketing Campaign Manager in Tangerang to lead campaign strategies and drive growth across Trip.com products for the Indonesia market. You will localize promotional materials, ensure compelling content, and coordinate with flight, hotel, design, product, and analytics teams.

You will design and implement campaign materials, landing pages, and translations, while tracking performance with clear metrics and ROI.