Channel Executive (Malaysia)

Torch; Kota Bandung; Vor Ort; IDR 196.730.000 - 344.277.000; Vollzeit

Zusammenfassung

Torch is seeking a Channel Executive (Malaysia) to drive e-commerce channel performance across TikTok Shop and Shopee Malaysia. You will manage day-to-day operations, execute campaigns, analyze data, and optimize affiliate programs to hit GMV, sales, and profitability targets.

You will monitor performance metrics, coordinate with marketing and product teams, and implement growth initiatives to strengthen the brand's presence in the Malaysia marketplace ecosystem.

Qualifikationen

• Bachelor's or Diploma in Marketing, Business, or related fields.
• At least 1 year in e-commerce or marketplace roles.
• Experience with TikTok Shop or Shopee preferred.
• Strong understanding of GMV, ROAS, CTR, CVR, and funnel metrics.
• Proficient in Excel/Google Sheets and data analysis.

Aufgaben

• Monitor GMV, sales, orders, traffic, conversion, and ROAS across TikTok Shop and Shopee Malaysia.
• Manage daily Seller Center operations to ensure smooth channel performance.
• Execute and optimize campaigns, promotions, vouchers, and platform activities.
• Analyze channel, campaign, traffic, product, and customer performance to identify growth opportunities.
• Monitor product pricing, stock availability, and assortment.
• Develop and manage affiliate recruitment, activation, campaigns, and evaluation.
• Provide data-driven recommendations to improve content and promotions.
• Monitor shop health, ratings, reviews, and operational issues impacting performance.
• Support channel growth strategies for TikTok Shop and Shopee Malaysia.

Kenntnisse

E-commerce management

Marketplace management

Digital marketing

Affiliate management

Data analysis

Excel/Sheets

GMV optimization

Campaign optimization

Ausbildung

Diploma/Bachelor’s degree in Marketing, Business, Communication, E commerce

Tools

TikTok Shop Seller Center

Shopee Seller Center

Microsoft Excel/Google Sheets

Jobbeschreibung

Create products that move with people, and grow together with TORCH

Job Overview The Channel Executive (Malaysia) is responsible for managing and optimizing e-commerce channel performance across TikTok Shop and Shopee Malaysia to achieve GMV, sales, and profitability targets. This role covers daily channel operations, campaign execution, performance analysis, affiliate management, and channel growth initiatives.

Key Responsibilities:

• Monitor daily GMV, sales, orders, traffic, conversion, and ROAS performance across TikTok Shop and Shopee Malaysia.
• Manage and optimize daily TikTok Shop and Shopee Seller Center operations to ensure smooth channel performance.
• Execute and optimize campaigns, flash sales, vouchers, platform promotions, and other commercial activities.
• Analyze channel, campaign, traffic, product, and customer performance to identify growth opportunities.
• Monitor and optimize product performance, pricing, promotions, stock availability, and product assortment.
• Manage and develop affiliate performance, including affiliate recruitment, activation, campaign briefing, content monitoring, and performance evaluation.
• Monitor affiliate and content performance based on GMV, CTR, CVR, orders, and other key metrics to identify winning content and creator patterns.
• Monitor content and promotional performance and provide actionable recommendations for improvement.
• Monitor shop health, ratings, customer reviews, product availability, and operational issues that may impact channel performance.
• Identify performance gaps and provide data-driven recommendations and next actions to achieve GMV and sales targets.
• Support the development and execution of channel growth strategies for TikTok Shop and Shopee Malaysia.

Requirements:

• Minimum Diploma/Bachelor’s degree in Marketing, Business, Communication, E commerce, or related fields.
• Minimum 1 year of experience in e-commerce, marketplace management, digital marketing, affiliate management, or a related field.
• Experience managing TikTok Shop and/or Shopee is preferred.
• Strong understanding of TikTok Shop Seller Center, Shopee Seller Center, campaign tools, vouchers, promotions, and marketplace operations.
• Familiar with affiliate marketing, creator/content performance, and live streaming ecosystem.
• Strong understanding of e-commerce performance metrics such as GMV, ROAS, CTR, CVR, AOV, traffic, orders, and conversion funnel.
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Proficient in Microsoft Excel / Google Sheets and comfortable working with large datasets.
• Target-oriented, detail-oriented, proactive, and problem-solving oriented.
• Able to work independently while collaborating effectively across teams.
• Willing to learn and adapt to the Malaysia e-commerce market, including local consumer behavior, trends, and platform dynamics.
• Able to independently identify performance issues, develop data-driven action plans, and execute improvements to achieve channel GMV and profitability targets.

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