Senior Associate, Data Scientist Campaign Management

DBS Bank (Indonesia); Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

DBS Bank (Indonesia) is seeking a Data Scientist for Campaign Management to drive analytics-enabled marketing strategies. You will build segmentation, plan campaigns across channels, and develop predictive models to boost engagement and business outcomes.

Key tasks include translating business needs into campaign logic, monitoring model performance, and collaborating with stakeholders. Strong programming in Python/SQL and visualization in Power BI/Tableau are essential.

Qualifications

• Bachelor degree in Mathematics, Statistics or Data Science.
• Proficiency in Python and SQL.
• Experience with Power BI and Tableau for data visualization.
• Strong analytics and modeling capabilities.

Responsibilities

• Develop customer segmentation frameworks using behavioral, demographic and transactional data.
• Identify optimal campaign channels to maximize revenue and customer engagement.
• Analyze journeys to support acquisition, cross-sell, up-sell, retention and reactivation campaigns.
• Build and maintain predictive models, monitor performance and suggest enhancements.

Skills

Predictive modeling

Customer segmentation

Classification & regression models

Forecasting models

Recommendation engines

Model performance evaluation

Soft skills

Stakeholder management

Project management

Education

Bachelor Degrees in Mathematics, Statistics, Data Science

Tools

Python

SQL

Power BI

Tableau

Job description

Position Summary
Data Scientist - Campaign Management

Responsible for leveraging data, analytics, and predictive modeling to improve Campaign effectiveness, Customer engagement, and Business Outcomes. The role supports campaign strategy development by Identifying Target customers, Generating Actionable Insights, and Optimizing Marketing Performance.

Key Responsibilities

Customer Analytics & Segmentation

1. Develop customer segmentation frameworks based on behavior, demographics, transaction patterns, and product holdings.
2. Identify optimal Campaign channels to maximize revenue and Customer Engagement
3. Analyze customer journeys and identify opportunities for Acquisition, Cross-Sell, Up-sell, Retention, and Reactivation Campaigns.
4. Generate actionable insights to support business and marketing strategies.

Campaign Planning & Execution

1. Manage end-to-end campaign execution across multiple products, channels, and customer segments.
2. Translate business requirements into campaign logic, target criteria, and execution plans.
3. Prepare campaign schedules and coordinate campaign deployment timelines.
4. Ensure campaign activities are executed accurately and within agreed SLAs.

Predictive Modeling

1. Build and maintain predictive models such as:
   Propensity-to-Buy
   Propensity-to-Churn
   Next Best Offer (NBO)
   Customer Lifetime Value (CLV)
   Response/Uplift Models
2. Continuously monitor model performance and recommend enhancements.

Education Preference

Bachelor Degrees in : Mathematics, Statistics, Data Science

Programming :

Python
SQL

Analytics & Machine Learning

Predictive modeling
Customer segmentation
Classification and regression models
Forecasting models
Recommendation engines
Model performance evaluation

Visualization Tools

Power BI
Tableau

Soft Skills

1. Good communication and stakeholder management skills.
2. Ability to manage multiple projects and deadlines.

Location:

Capital Place Branch

Job:

Analytics

Schedule:

Regular

Employee Status:

Full time