Senior Data Scientist, Campaign Optimization & Segmentation

DBS Bank (Indonesia); Jakarta Pusat; Presencial; IDR 300 000 000 - 600 000 000; Tempo integral

Resumo da oferta

DBS Bank (Indonesia) is seeking a Data Scientist for Campaign Management to drive analytics-enabled marketing strategies. You will build segmentation, plan campaigns across channels, and develop predictive models to boost engagement and business outcomes.

Key tasks include translating business needs into campaign logic, monitoring model performance, and collaborating with stakeholders. Strong programming in Python/SQL and visualization in Power BI/Tableau are essential.

Qualificações

• Bachelor degree in Mathematics, Statistics or Data Science.
• Proficiency in Python and SQL.
• Experience with Power BI and Tableau for data visualization.
• Strong analytics and modeling capabilities.

Responsabilidades

• Develop customer segmentation frameworks using behavioral, demographic and transactional data.
• Identify optimal campaign channels to maximize revenue and customer engagement.
• Analyze journeys to support acquisition, cross-sell, up-sell, retention and reactivation campaigns.
• Build and maintain predictive models, monitor performance and suggest enhancements.

Conhecimentos

Predictive modeling

Customer segmentation

Classification & regression models

Forecasting models

Recommendation engines

Model performance evaluation

Soft skills

Stakeholder management

Project management

Formação académica

Bachelor Degrees in Mathematics, Statistics, Data Science

Ferramentas

Python

SQL

Power BI

Tableau

Descrição da oferta de emprego

DBS Bank (Indonesia) is seeking a Data Scientist for Campaign Management to drive analytics-enabled marketing strategies. You will build segmentation, plan campaigns across channels, and develop predictive models to boost engagement and business outcomes.

Key tasks include translating business needs into campaign logic, monitoring model performance, and collaborating with stakeholders. Strong programming in Python/SQL and visualization in Power BI/Tableau are essential.