Senior Associate, Data Scientist Campaign Management

DBS Bank Ltd; Jakarta Pusat; On-site; IDR 300,000,000 - 520,000,000; Full time

Job summary

DBS Bank Ltd in Jakarta Pusat is seeking a Data Scientist to drive Campaign Management using data, analytics, and predictive modeling to improve campaign effectiveness, customer engagement, and business outcomes.

The role covers customer analytics, segmentation, campaign planning and execution, and development of models such as Propensity-to-Buy, CLV, and NBO. You will work with Python, SQL, and visualization tools to support strategic marketing decisions.

Qualifications

• Bachelor degree in Mathematics, Statistics or Data Science.
• Experience with customer analytics, segmentation and predictive modeling is a plus.
• Strong programming and analytics skills including Python and SQL.

Responsibilities

• Develop customer segmentation frameworks based on behavior, demographics, transaction patterns, and product holdings.
• Identify optimal Campaign channels to maximize revenue and Customer Engagement
• Analyze customer journeys and identify opportunities for Acquisition, Cross-Sell, Up-sell, Retention, and Reactivation Campaigns.
• Generate actionable insights to support business and marketing strategies.
• Manage end-to-end campaign execution across multiple products, channels, and customer segments.
• Translate business requirements into campaign logic, target criteria, and execution plans.
• Prepare campaign schedules and coordinate deployment timelines.
• Ensure campaign activities are executed accurately and within SLAs.

Skills

Python

SQL

Analytics & ML

Predictive modeling

Customer segmentation

Classification & regression

Forecasting

Recommendation engines

Model performance evaluation

Visualization tools

Power BI

Tableau

Education

Bachelor Degree in Mathematics/Statistics/Data Science

Tools

Power BI

Tableau

Job description

Position Summary

Data Scientist - Campaign Management

Responsible for leveraging data, analytics, and predictive modeling to improve Campaign effectiveness, Customer engagement, and Business Outcomes. The role supports campaign strategy development by Identifying Target customers, Generating Actionable Insights, and Optimizing Marketing Performance.

Key Responsibilities

Customer Analytics & Segmentation

• Develop customer segmentation frameworks based on behavior, demographics, transaction patterns, and product holdings.
• Identify optimal Campaign channels to maximize revenue and Customer Engagement
• Analyze customer journeys and identify opportunities for Acquisition, Cross-Sell, Up-sell, Retention, and Reactivation Campaigns.
• Generate actionable insights to support business and marketing strategies.

Campaign Planning & Execution

• Manage end-to-end campaign execution across multiple products, channels, and customer segments.
• Translate business requirements into campaign logic, target criteria, and execution plans.
• Prepare campaign schedules and coordinate campaign deployment timelines.
• Ensure campaign activities are executed accurately and within agreed SLAs.

Predictive Modeling

Build and maintain predictive models such as:

• Propensity-to-Buy
• Propensity-to-Churn
• Next Best Offer (NBO)
• Customer Lifetime Value (CLV)
• Response/Uplift Models

• Continuously monitor model performance and recommend enhancements.

Education Preference

Bachelor Degrees in: Mathematics, Statistics, Data Science

Programming

• Python
• SQL
• Analytics & Machine Learning
• Predictive modeling
• Customer segmentation
• Classification and regression models
• Forecasting models
• Recommendation engines
• Model performance evaluation
• Visualization Tools
• Power BI
• Tableau

Soft Skills

• Good communication and stakeholder management skills.
• Ability to manage multiple projects and deadlines.

Location

Capital Place Branch

Job

Analytics

Schedule

Regular

Employee Status

Full time