Senior Associate, Data Scientist Campaign Management

DBS Bank; Jakarta Pusat; In loco; IDR 300.000.000 - 420.000.000; Tempo pieno

Descrizione del lavoro

DBS Bank is seeking a Data Scientist for Campaign Management in Jakarta. You will leverage data, analytics, and predictive modeling to enhance campaign effectiveness, customer engagement, and business outcomes.

You will develop segmentation frameworks, identify optimal channels, and build predictive models to support acquisition, cross-sell, and retention strategies. The role requires strong communication and the ability to manage multiple campaigns end-to-end.

Competenze

• Bachelor degrees in Mathematics, Statistics or Data Science.
• Proficiency in Python and SQL.
• Experience with Power BI or Tableau for visualization.

Mansioni

• Develop customer segmentation frameworks based on behavior, demographics, transaction patterns, and product holdings.
• Identify optimal campaign channels to maximize revenue and customer engagement.
• Analyze customer journeys and identify opportunities for Acquisition, Cross-Sell, Up-sell, Retention, and Reactivation campaigns.
• Build and manage end-to-end campaign planning and execution across multiple products, channels, and segments.

Conoscenze

Customer analytics

Segmentation

Campaign management

Stakeholder management

Communication

Project management

Analytics & ML

Predictive modeling

Formazione

Bachelor's degree in Mathematics

Bachelor's degree in Statistics

Bachelor's degree in Data Science

Strumenti

Python

SQL

Power BI

Tableau

Descrizione del lavoro

Position SummaryData Scientist - Campaign ManagementResponsible for leveraging data, analytics, and predictive modeling to improve Campaign effectiveness, Customer engagement, and Business Outcomes. The role supports campaign strategy development by Identifying Target customers, Generating Actionable Insights, and Optimizing Marketing Performance.Key ResponsibilitiesCustomer Analytics & Segmentation1. Develop customer segmentation frameworks based on behavior, demographics, transaction patterns, and product holdings.2. Identify optimal Campaign channels to maximize revenue and Customer Engagement3. Analyze customer journeys and identify opportunities for Acquisition, Cross-Sell, Up-sell, Retention, and Reactivation Campaigns.4. Generate actionable insights to support business and marketing strategies.Campaign Planning & Execution1. Manage end-to-end campaign execution across multiple products, channels, and customer segments.2. Translate business requirements into campaign logic, target criteria, and execution plans.3. Prepare campaign schedules and coordinate campaign deployment timelines.4. Ensure campaign activities are executed accurately and within agreed SLAs.Predictive Modeling1. Build and maintain predictive models such as:Propensity-to-BuyPropensity-to-ChurnNext Best Offer (NBO)Customer Lifetime Value (CLV)Response/Uplift Models2. Continuously monitor model performance and recommend enhancements.Education PreferenceBachelor Degrees in : Mathematics, Statistics, Data ScienceProgramming :PythonSQLAnalytics & Machine LearningPredictive modelingCustomer segmentationClassification and regression modelsForecasting modelsRecommendation enginesModel performance evaluationVisualization ToolsPower BITableauSoft Skills1. Good communication and stakeholder management skills.2. Ability to manage multiple projects and deadlines.Location:Capital Place BranchJob:AnalyticsSchedule:RegularEmployee Status:Full time