Business Development Staff (IP, Licensing & Merchandising)

LMN; Jakarta Pusat; Sur place; IDR 133 920 000 - 223 200 000; Plein temps

Résumé du poste

LMN is seeking a Business Development Staff to drive IP licensing and merchandising opportunities. You will identify IP commercial prospects, research market trends, and build partnerships with brands, licensees, distributors, and retailers.

The role requires strong communication, negotiation, and presentation skills, plus the ability to manage multiple projects in a fast-paced creative environment. Experience in entertainment or IP-driven industries is preferred, with 1–3 years in BD,

Qualifications

• Bachelor's degree or equivalent in business or related field.
• 1-3 years in business development, licensing, or brand partnerships.
• Experience or strong interest in entertainment/IP industries preferred.
• Strong understanding of licensing, merchandising, and brand collaborations.
• Excellent communication, negotiation, and presentation skills.

Responsabilités

• Identify and develop commercial opportunities for IP licensing and merchandising.
• Research market trends and audience to support IP monetization.
• Build relationships with potential partners, licensees, distributors, and retailers.
• Develop business proposals, decks, and commercially focused presentations.
• Coordinate licensing activities with internal teams (Creative, Production, Marketing, Finance, Legal).
• Monitor IP usage and ensure alignment with brand guidelines.
• Explore merchandise opportunities based on IP and market trends.

Connaissances

Business development

Licensing

Brand partnerships

Negotiation

Presentation

Communication

English proficiency

Project management

Relationship building

Formation

Bachelor's degree

Outils

Google Workspace

Microsoft Office

Excel

PowerPoint

Description du poste

Business Development Staff (IP, Licensing & Merchandising)

• Identify and develop commercial opportunities for company's IP (film, animation, characters, etc.).
• Research market trends and audience to support IP monetization.
• Approach and build relationships with potential partners, brands, licensees, distributors, and retailers.
• Develop business proposals, partnership decks, and commercial presentations.

Licensing

• Identify and develop licensing opportunities for entertainment IP across merchandise, consumer products, media, promotional campaigns, and other relevant categories.
• Research and approach potential licensees and business partners.
• Support licensing negotiations, including commercial terms, product categories, territories, usage rights, and licensing periods.
• Coordinate the licensing process from initial proposal and negotiation through execution and partner follow-up.
• Monitor licensing activities and ensure IP usage is aligned with approved brand and IP guidelines.
• Coordinate with internal Creative, Production, Marketing, Finance, and Legal teams on licensing-related activities.
• Explore and develop merchandise opportunities based on the company's IP, audience, and market trends.
• Identify potential product categories, manufacturers, distributors, retailers, and merchandise partners.
• Support merchandise development from concept and product selection through production and distribution.
• Coordinate with creative teams and external partners to ensure products are aligned with IP identity and quality standards.
• Monitor merchandise performance, market response, and opportunities for product expansion.

Brand Partnerships & Collaborations

• Identify opportunities for brand collaborations, co-branding, promotional partnerships, and other IP-driven commercial initiatives.
• Develop partnership concepts that create value for both the IP and potential partners.
• Support pitching, negotiation, execution, and post-campaign evaluation of partnership initiatives.
• Maintain a pipeline of potential partners and commercial opportunities.

Market Research & Reporting

• Monitor trends in entertainment, animation, film, consumer products, licensing, and merchandising.
• Conduct competitor and market research to identify emerging opportunities and potential risks.
• Maintain databases and records of potential partners, licensing opportunities, ongoing negotiations, and commercial activities.
• Prepare regular reports and updates on business development, licensing, and merchandising initiatives.

Requirements

• Bachelor's degree (S1) in Business, Marketing, Management, Communications, or a related field.
• 1-3 years of experience in Business Development, Licensing, Brand Partnerships, Merchandising, Marketing, or related roles.
• Experience in or strong interest in the entertainment, media, film, animation, gaming, consumer products, or other IP-driven industries.
• Good understanding of intellectual property, licensing, merchandising, and brand partnerships.
• Strong business development and relationship-building skills, with the ability to identify and pursue new opportunities.
• Strong communication, presentation, and negotiation skills.
• Commercially minded with good understanding of market trends and consumer behavior.
• Able to develop business proposals, presentations, and partnership materials.
• Strong organizational and project management skills, with the ability to manage multiple projects and stakeholders.
• Proactive, resourceful, detail-oriented, and comfortable working in a fast-paced creative environment.
• Proficient in Google Workspace and Microsoft Office, particularly PowerPoint/Google Slides and Excel/Google Sheets.
• Good command of English, both written and spoken.
• Proven exposure to or experience handling international projects, cross-border partnerships, or regional/overseas clients/licensees is strongly preferred.