Business Development and Marketing Head

Murzallawfirm; Jakarta Pusat; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

Murzallawfirm is seeking a Head of Business Development and Marketing to lead the group’s BD and marketing strategy and team in Jakarta. You will identify opportunities, manage client relationships, and collaborate with legal and consulting teams to craft proposals and engagement letters.

You will drive revenue growth, oversee the BD pipeline, and develop annual plans, budgets, and KPIs while representing the firm’s brand across markets and channels.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Law, or related field.
• At least five years in business development, sales, account management, or related role.
• Experience leading a team and driving BD/marketing initiatives.
• Proven track record of meeting revenue or client acquisition targets.
• Fluent in English and Bahasa Indonesia; strong writing and presentation skills.

Responsibilities

• Develop and implement BD and marketing strategies aligned with business objectives.
• Lead, manage, and evaluate BD/Marketing team performance.
• Identify and pursue prospective clients, referrals, and partnerships.
• Manage BD pipeline and follow-up on qualified leads.
• Prepare proposals, pitch decks, and engagement letters with legal/consulting teams.
• Maintain client, lead, and BD records in CRM or internal system.
• Develop annual BD/marketing plan and budget; monitor KPIs and revenue targets.

Skills

Business development

Marketing

Lead conversion

Proposal writing

Presentation skills

Negotiation

Relationship management

English & Bahasa Indonesia

Education

Bachelor's degree in Business/Marketing/Law/Communications

Tools

CRM

Job description

Head of Business Development and Marketing

Key Responsibilities

• Develop and implement the Group's business development and marketing strategies in alignment with its overall business objectives.
• Lead, manage, and evaluate the performance of the business development and marketing team.
• Identify, pursue, and convert prospective clients, referrals, strategic partnerships, and networking opportunities.
• Manage the business development pipeline and ensure the timely follow-up and conversion of qualified leads.
• Prepare, draft, and review business proposals, pitch decks, fee quotations, and engagement letters in coordination with the legal and consulting teams.
• Communicate with prospective and existing clients regarding their inquiries, ensuring timely, professional, and commercially appropriate responses.
• Build and maintain strong relationships with clients, business partners, professional associations, and other relevant stakeholders.
• Develop client-retention and account-development strategies to encourage repeat engagements, cross-selling, and referral business.
• Oversee the preparation of marketing materials, including brochures, presentations, website content, newsletters, and corporate profiles.
• Strengthen and maintain the Group's brand positioning and professional reputation across relevant markets and communication channels.
• Monitor and analyze market trends, competitor activities, client needs, and industry developments, particularly in areas relevant to the Group's legal and consulting services.
• Maintain accurate and confidential client, lead, and business development records through the Group's designated CRM or internal system.
• Prepare regular business development reports, revenue forecasts, pipeline analyses, and performance updates for the Managing Partner and management.
• Develop and manage the annual business development and marketing plan and budget.
• Establish, monitor, and evaluate relevant KPIs for client acquisition, lead conversion, revenue generation, client retention, and marketing performance.
• Achieve the revenue and business development targets established by the Group from time to time.

Key Requirements

• Bachelor's degree in Business, Marketing, Communications, Law, or another relevant field.
• At least five (5) years of experience in business development, sales, account management, client relations, or a related commercial role. Experience in professional services or the legal industry is preferred.
• Demonstrated experience in leading a team and managing business development or marketing initiatives.
• Proven track record of achieving revenue, sales, client-acquisition, or business development targets.
• Strong written and verbal communication skills in both English and Bahasa Indonesia.
• Strong proposal-writing, presentation, negotiation, and relationship-management skills.
• Commercial mindset with the ability to translate legal and consulting services into compelling client value propositions.
• Strong analytical and organizational skills, with the ability to manage multiple priorities and deadlines.
• Professional demeanor, strong networking capabilities, and sound judgment.
• High standards of integrity and discretion when handling confidential client and business information.