Brand Specialist

KT&G TSPM; Jakarta Selatan; Presencial; IDR 120.000.000 - 190.000.000; Jornada completa

Descripción de la vacante

KT&G TSPM in Jakarta is seeking a dynamic Brand Marketing professional to lead brand development, portfolio management, and new product initiatives. You will translate consumer insights into strategy and coordinate cross-functional launches.

You will strengthen brand communication through visuals and POSM, support STP and the 4Ps, and drive campaigns end-to-end with strong presentation and project-management skills.

Formación

• Strong analytical, strategic thinking, and problem-solving skills.
• Solid understanding of brand and marketing fundamentals.
• Strong communication, presentation, and media knowledge.
• Good project management and execution capabilities.
• Proficient in Microsoft Office (Excel, Word, and PowerPoint).
• Creative, proactive, and able to turn insights into actionable brand initiatives.

Responsabilidades

• Drive brand development, innovation, and new product development initiatives.
• Manage brand positioning, portfolio, equity, and lifecycle.
• Analyze consumer insights, market trends, and brand performance to identify growth opportunities.
• Support STP and execution of the 4Ps Marketing Mix.
• Coordinate campaigns and product launches across cross-functional teams.
• Develop Key Visuals and POSM strategies to strengthen brand communication.

Conocimientos

Analytical thinking

Strategic thinking

Problem solving

Brand fundamentals

Communication

Presentation skills

Campaign coordination

Cross-functional collaboration

Herramientas

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Descripción del empleo

Job Description

Key Responsibilities

• Drive brand development, innovation, and new product development initiatives
• Manage brand positioning, portfolio, equity, and lifecycle
• Analyze consumer insights, market trends, and brand performance to identify growth opportunities
• Support STP and execution of the 4Ps Marketing Mix
• Coordinate campaigns and product launches across cross-functional teams
• Develop Key Visuals and POSM strategies to strengthen brand communication

Required Skills & Qualifications

• Strong analytical, strategic thinking, and problem-solving skills
• Solid understanding of brand and marketing fundamentals
• Strong communication, presentation, and media knowledge
• Good project management and execution capabilities
• Proficient in Microsoft Office (Excel, Word, and PowerPoint)
• Creative, proactive, and able to turn insights into actionable brand initiatives

Job Snapshot

Updated Date

09-10-2026

Job ID

JOBID_40