BRAND MARKETPLACE DEVELOPMENT

HW Group; Tangerang Selatan; Remote; IDR 89,280,000 - 156,240,000; Full time

Job summary

HW Group is seeking a driven E-commerce Marketplace Manager to grow brand presence across Shopee, Tokopedia, TikTok Shop, Lazada, and other platforms in Indonesia. You will plan campaigns, optimize stores, monitor listings and pricing, and collaborate with Marketing, Sales, and Supply Chain to drive revenue and traffic.

You will analyze performance, identify opportunities, and build promotional initiatives such as bundles, vouchers, and flash sales while maintaining strong relationships with

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, or a related field.
• Minimum 2–3 years of experience in e-commerce, marketplace management, digital sales, or business development.
• Hands-on experience managing marketplace platforms such as Shopee, Tokopedia, TikTok Shop, or Lazada.
• Good understanding of marketplace business models, campaign mechanisms, and digital commerce strategies.
• Strong analytical and data interpretation skills.

Responsibilities

• Develop and implement strategies to grow brand presence and sales on e-commerce marketplaces.
• Manage and optimize official brand stores across Shopee, Tokopedia, TikTok Shop, Lazada, and other marketplaces.
• Identify opportunities to increase marketplace traffic, conversion rates, and revenue.
• Plan and execute marketplace campaigns, promotions, and seasonal activities to hit sales targets.
• Monitor product listings, pricing, stock, visibility, and store performance.
• Develop growth initiatives such as product bundling, vouchers, and flash sales.
• Analyze marketplace performance, consumer behavior, and competitor activity for improvements.
• Coordinate with Marketing, Sales, Supply Chain, and Creative teams for smooth operations.
• Build and maintain relationships with marketplace account managers and platform reps.
• Monitor marketplace trends and new features to support growth.
• Prepare regular reports on sales performance, campaigns, and marketplace initiatives.

Skills

Strong analytical skills

Microsoft Excel

PowerPoint

Negotiation

Coordination

Communication

Cross-functional collaboration

Digital commerce strategies

Education

Bachelor's degree in Marketing, Business Administration, Management, or related field

Tools

Shopee

Tokopedia

TikTok Shop

Lazada

Job description

• - Develop and implement strategies to grow brand presence and sales performance across e-commerce marketplaces.
• - Manage and optimize official brand stores across platforms such as Shopee, Tokopedia, TikTok Shop, Lazada, and other relevant marketplaces.
• - Identify business opportunities to increase marketplace traffic, conversion rates, and revenue.
• - Plan and execute marketplace campaigns, promotions, and seasonal activities to achieve sales targets.
• - Monitor product listings, pricing, stock availability, product visibility, and store performance.
• - Develop marketplace growth initiatives, including product bundling, vouchers, flash sales, and other promotional programs.
• - Analyze marketplace sales performance, consumer behavior, and competitor activities to identify improvement opportunities.
• - Coordinate with internal teams, including Marketing, Sales, Supply Chain, and Creative, to ensure effective marketplace operations.
• - Build and maintain relationships with marketplace account managers and platform representatives.
• - Monitor marketplace trends, new features, and platform developments to support business growth.
• - Prepare regular reports on sales performance, campaign effectiveness, and marketplace development initiatives.
• - Bachelor's degree in Marketing, Business Administration, Management, or a related field.
• - Minimum 2–3 years of experience in e-commerce, marketplace management, digital sales, or business development.
• - Hands-on experience managing marketplace platforms such as Shopee, Tokopedia, TikTok Shop, or Lazada.
• - Good understanding of marketplace business models, campaign mechanisms, and digital commerce strategies.
• - Strong analytical skills with the ability to interpret sales data and marketplace performance.
• - Experience in managing online promotions, pricing strategies, and product listings.
• - Good communication, negotiation, and coordination skills.
• - Proficient in Microsoft Excel and PowerPoint; experience with marketplace analytics tools is an advantage.
• - Able to manage multiple projects and work collaboratively with cross-functional teams.
• - Strong problem-solving skills and attention to detail.