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PT Brighty Global Sinergi is seeking an experienced E-commerce & Marketplace Lead to drive growth across multiple brands and marketplace accounts in Indonesia. You will align strategies for five brands, manage performance on Shopee, Tokopedia, Lazada, and other platforms, and optimize CRM, affiliate marketing, and livestream campaigns to maximize revenue and profitability.
You will lead cross-functional teams, set clear KPIs, and collaborate with partners and internal stakeholders to execute
Develop and execute integrated e-commerce strategies across five brands and multiple marketplace accounts to drive revenue growth and profitability.
Lead overall marketplace performance across Shopee, TikTok Shop, Tokopedia, Lazada, and other relevant platforms, including sales targets, pricing, promotions, advertising, and campaign strategies.
Oversee CRM strategies to improve customer acquisition, engagement, retention, and repeat purchases.
Lead affiliate marketing strategies, creator partnerships, and performance optimization to maximize sales contribution.
Manage livestream operations and strategies, ensuring effective scheduling, host performance, content quality, and sales conversion.
Monitor business performance and key metrics (GMV, revenue, conversion rate, ROAS, ROI, and profitability) to identify growth opportunities.
Lead, develop, and evaluate E-commerce, CRM, Affiliate, and Livestream teams through clear KPIs and performance targets.
Build strong relationships with marketplace partners and collaborate with internal stakeholders to ensure effective business execution.
Bachelor's degree in Business Management, Marketing, or related fields.
Minimum 5 years of experience in E-commerce, Digital Commerce, or Marketplace Management, minimum 2 years as a Lead or Manager, preferably in Beauty, Personal Care, or FMCG industries
Proven experience managing multiple brands, marketplace accounts, and cross-functional teams.
Strong understanding of marketplace operations, CRM, affiliate marketing, and livestream commerce.
Strong commercial acumen with experience in sales growth, promotional strategies, budget management, and profitability optimization.
Highly analytical and data-driven, with strong business reporting and problem-solving skills.
Excellent leadership, communication, negotiation, and stakeholder management skills.
Proficient in Microsoft Excel and PowerPoint.