Product Marketing Manager

Seven-Retail Group; Jakarta Pusat; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

Seven Retail, a House of Brands delivering premium lifestyle services in Indonesia, seeks a Product Marketing Manager to shape product positioning, messaging, and value propositions across our portfolio.

You will lead market insights, go-to-market strategies, and pricing and packaging decisions, partnering with Marketing, Sales, and Operations to drive adoption, retention, and revenue in a fast-paced, consumer-focused environment.

Qualifications

• 5+ years of experience in product marketing or related roles.
• Strong knowledge of GTM and value proposition development.
• Ability to translate market insights into actionable business strategies.
• Excellent analytical skills with data-driven approach.
• Experience collaborating with marketing, sales, product, and operations teams.
• Experience in consumer-facing services is a plus.

Responsibilities

• Product positioning & messaging that differentiates our offerings.
• Analyze market trends, customer behavior, and competition to identify growth opportunities.
• Lead go-to-market planning for new products and services from launch to post-launch evaluation.
• Identify pricing, packaging, promotions, and propositions to drive adoption and revenue.
• Collaborate with Performance Marketing, Sales, and Operations to translate strategy into campaigns and enablement.
• Track performance and customer feedback to drive actionable optimization.

Skills

Product marketing

Go-to-market strategy

Market insights

Cross-functional collaboration

Analytical skills

Job description

Founded in 2020, Seven Retail is a House of Brands focused on making quality lifestyle services more accessible. With over 200 centers and growing, we operate across F&B, Education, Healthcare, and Lifestyle Services.

We are on a mission to make increasingly higher quality, premium lifestyle services accessible to everyone, helping people get more out of their paycheck so everybody can experience a higher standard of living.

Ready to take the next step in your career? Join us as a Product Marketing Manager and discover what you can achieve at Seven Retail. Read on to learn more!

Your Day-to-Day

• Product Positioning & Messaging: Develop clear value propositions, positioning, and messaging that differentiate our products and services and resonate with target customers.
• Market & Customer Insights: Analyze market trends, customer behavior, competitor offerings, and category performance to identify opportunities for product differentiation and growth.
• Go-to-Market Strategy: Lead go-to-market planning for new products, services, packages, and offerings, from launch strategy to post-launch performance evaluation.
• Product & Category Growth: Identify opportunities to improve product adoption, conversion, retention, and revenue through pricing, packaging, promotions, and customer proposition improvements.
• Cross-functional Collaboration: Partner with Performance Marketing, Sales, and Operations to translate product strategy into effective campaigns, sales enablement, and customer experiences.
• Performance & Optimization: Track product and campaign performance, evaluate customer feedback, and turn insights into actionable recommendations to improve commercial outcomes.

Who We're Looking For

• 5+ years of experience in product marketing, brand marketing, go-to-market strategy, category management, growth strategy, or related commercial roles.
• Strong understanding of customer segmentation, value propositions, product positioning, and go-to-market execution.
• Proven ability to translate market and customer insights into actionable business strategies.
• Strong analytical skills, with experience using data to evaluate performance and identify growth opportunities.
• Experience working cross-functionally with marketing, sales, product, or operations teams.
• A strong sense of ownership, structured problem-solving skills, and the ability to execute in a fast-paced environment.
• Experience in consumer-facing businesses, particularly beauty, healthcare, education, F&B, or other service-led industries, is a plus.