Brand Marketing

Rexus Indonesia; Indonesia; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

Rexus Indonesia is seeking a marketing professional to shape our annual and quarterly roadmap and to drive campaigns across channels. You will oversee content strategy, manage product launch campaigns, and coordinate with cross-functional teams to ensure brand consistency and growth.

The role requires 2+ years in marketing for consumer brands or D2C, with strong analytics and leadership. You will contribute to performance tracking and ROI analysis across platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• At least 2 years of marketing experience, consumer brand or D2C preferred.
• Proven ability to lead campaigns end-to-end and translate goals into plans.

Responsibilities

• Develop the annual and quarterly marketing roadmap aligned with business goals.
• Lead campaign planning from ideation to execution with 360° channel integration.
• Oversee content strategy across relevant platforms.
• Lead product launch campaigns, seasonal campaigns, brand days, and partnerships.
• Track weekly and monthly marketing performance across channels.
• Analyze ROI, cost efficiency, sales contribution, traffic lift and engagement.
• Maintain cross-functional alignment across operations, product, creative and business teams.

Skills

Campaign planning

Social media

Data analysis

Strategic planning

Leadership

Communication

Education

Bachelor's degree in Marketing

Job description

Responsibilities

• Develop the annual and quarterly marketing roadmap aligned with business goals
• Lead campaign planning from ideation to execution, ensuring 360° integration across channels
• Oversee content strategy across relevant platforms
• Lead product launch campaigns, seasonal campaigns, brand days, and partnerships
• Track weekly and monthly marketing performance across channels
• Analyze ROI, cost efficiency, sales contribution, traffic lift, and engagement metrics
• Maintain cross-functional alignment across operations, product, creative, and business teams

Job Requirements

• Bachelor's degree in Marketing, Communications, Business, or related fields
• Minimum 2 years of marketing experience (consumer brand, D2C brands preferred)
• Proven experience leading campaigns end-to-end
• Strong understanding of social media (IG, TikTok), content formats, and digital marketing fundamentals
• Ability to translate business goals into actionable marketing plans
• Strong analytical skills for reading data, understanding KPIs, and making decisions
• Excellent communication, presentation, and leadership skills