Creative Marketing Manager

Dr. O Official; Kota Medan ᯔᯩᯑᯉ᯲; On-site; IDR 200,880,000 - 334,800,000; Full time

Job summary

Dr. O Official seeks a Marketing Creative Lead to develop and execute innovative campaigns that align with the brand and business goals. You will steer planning across social media and digital channels, turning concepts into actionable content that resonates with the target audience.

You will collaborate with Content, Social Media, KOLs, Digital Marketing, and Agencies, analyze market trends, monitor performance, and guide a creative team to deliver high-quality materials on time.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing with leadership responsibilities.

Responsibilities

• Develop and execute creative marketing strategies aligned with brand and objectives.
• Lead planning and execution of creative campaigns across social media and digital platforms.
• Develop concepts and content directions that resonate with the target audience.
• Collaborate with Content, Social Media, KOL, and Digital Marketing teams to deliver integrated campaigns.
• Analyze market trends and consumer behavior to identify new opportunities.
• Monitor campaign performance and use insights to improve future strategies.
• Manage and guide the creative marketing team, setting priorities and providing feedback.
• Work with internal and external partners including KOLs, creators, agencies, and partners.
• Stay up to date with trends in digital marketing and consumer behavior.
• Ensure all creative materials meet quality standards and deadlines.

Skills

Social media marketing

Creative thinking

Leadership

Campaign development

Content strategy

Data-driven mindset

Project management

Cross-functional collaboration

KOL/influencer marketing

Analytical skills

Education

Bachelor's degree in Marketing, Communications, Business

Job description

• Develop and execute creative marketing strategies aligned with the company's brand and business objectives.
• Lead the planning and execution of creative campaigns across social media, digital platforms, and other marketing channels.
• Develop creative concepts, campaign ideas, and content directions that resonate with the target audience.
• Collaborate with Content, Social Media, KOL, Digital Marketing, and other teams to deliver integrated marketing campaigns.
• Analyze market trends, consumer behavior, competitors, and emerging social media trends to identify new creative opportunities.
• Monitor campaign performance and use data and insights to improve future marketing strategies with KOL & Affiliate Specialist.
• Manage and guide the creative marketing team, including setting priorities, reviewing output, and providing feedback.
• Work with internal teams and external partners, including KOLs, creators, agencies, and other marketing partners when needed.
• Strong understanding of digital advertising and paid media platforms.
• Ensure all creative materials are delivered on time and meet quality standards.
• Stay up to date with trends in digital marketing, social media, content, and consumer behavior.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, creative marketing, digital marketing, brand marketing, or a related field, with experience in a managerial or leadership role preferred.
• Strong understanding of social media, digital marketing, content strategy, and campaign development.
• Strong creative thinking with the ability to turn ideas into practical marketing campaigns.
• Good understanding of consumer behavior and current digital/social media trends.
• Strong communication, leadership, project management, and problem-solving skills.
• Able to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Data-driven mindset with the ability to evaluate campaign performance and make strategic improvements.
• Experience working with KOLs, influencers, creators, or marketing agencies is a plus.
• A portfolio of previous marketing campaigns or creative projects is highly preferred.