Brand Growth Lead: FMCG Strategy & Launch

PT Arum Nirwana Global; Jakarta Utara; On-site; IDR 150,000,000 - 270,000,000; Full time

Job summary

PT Arum Nirwana Global is seeking a Brand Manager candidate to develop and implement strategies that strengthen market presence and drive growth across our FMCG portfolio. You will manage existing brands, lead new product development from concept to launch, and coordinate with sales, supply chain, and finance teams.

The role requires strong consumer insight capabilities, campaign planning skills, and fluency in English.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years of experience as an Assistant/Junior Brand Manager or in a similar role within FMCG industry.

Responsibilities

• Develop and implement brand strategies to strengthen market presence and drive growth.
• Manage existing brands, ensuring consistent performance and profitability.
• Lead new brand/product development initiatives from concept to market launch.
• Conduct market research and analyze consumer insights to identify opportunities and trends.
• Plan and execute marketing campaigns, promotions, and communications strategies.
• Monitor brand performance, sales data, and competitor activities.
• Collaborate with cross-functional teams (sales, supply chain, finance) and external partners (distributors, agencies, customers).
• Ensure all brand activities align with company objectives and regulatory standards.

Skills

Brand management

Market research

Campaign planning

Cross-functional teamwork

Education

Bachelor's degree

Job description

PT Arum Nirwana Global is seeking a Brand Manager candidate to develop and implement strategies that strengthen market presence and drive growth across our FMCG portfolio. You will manage existing brands, lead new product development from concept to launch, and coordinate with sales, supply chain, and finance teams.

The role requires strong consumer insight capabilities, campaign planning skills, and fluency in English.