Brand Growth Lead — FMCG, Snacks & Innovation

Confidential Company; Jakarta Pusat; On-site; IDR 240,000,000 - 480,000,000; Full time

Job summary

Confidential Company in Jakarta is seeking an experienced Brand Manager to lead end-to-end brand strategy and category performance across foods. You will translate consumer JTBD into actionable marketing and activation plans.

This role focuses on building consumer engagement from awareness to advocacy, driving product innovation, and ensuring Go-To-Market excellence through cross-functional collaboration with Sales, Supply Chain, and Digital.

Qualifications

• Bachelor's degree in Marketing, Business, or related fields.
• 3–4+ years of progressive Brand Management experience within the FMCG industry.
• Hands-on experience managing a Foods category, preferably Snacks or Confectionery.
• Strong understanding of Modern Trade channels, including minimarkets, supermarkets, and hypermarkets.
• Good knowledge of the full marketing mix, including product, pricing, distribution, promotion, portfolio, proposition, partnership, and packaging.
• Strong business acumen with experience in category profitability, COGS, margins, and pricing strategy.
• Strong analytical skills and the ability to interpret sales, consumer, and shopper data into actionable insights.
• Experience managing product innovation projects is a plus.
• Fluent in Bahasa Indonesia and English, both written and spoken.

Responsibilities

• Lead end-to-end brand strategy and category performance, including sales, market share, COGS, margins, and profitability.
• Translate brand positioning and consumer JTBD into actionable marketing and activation plans.
• Build consumer engagement across the funnel, from awareness to advocacy.
• Lead brand development initiatives, including product innovation, renovation, and new brand development.
• Monitor and analyze sales, market, and consumer performance to identify business challenges and growth opportunities.
• Drive category profitability through pricing, portfolio, and marketing investment strategies.
• Lead cross-functional collaboration with Sales, Supply Chain, Digital Media, and other stakeholders to ensure integrated Go-To-Market execution.
• Ensure brand strategies are consistently translated into initiatives across channels.

Skills

Brand strategy

FMCG

Analytics

Cross-functional leadership

Education

Bachelor's degree in Marketing/Business

Job description

Confidential Company in Jakarta is seeking an experienced Brand Manager to lead end-to-end brand strategy and category performance across foods. You will translate consumer JTBD into actionable marketing and activation plans.

This role focuses on building consumer engagement from awareness to advocacy, driving product innovation, and ensuring Go-To-Market excellence through cross-functional collaboration with Sales, Supply Chain, and Digital.