Brand Manager

PT Arum Nirwana Global; Jakarta Utara; On-site; IDR 150,000,000 - 270,000,000; Full time

Job summary

PT Arum Nirwana Global is seeking a Brand Manager candidate to develop and implement strategies that strengthen market presence and drive growth across our FMCG portfolio. You will manage existing brands, lead new product development from concept to launch, and coordinate with sales, supply chain, and finance teams.

The role requires strong consumer insight capabilities, campaign planning skills, and fluency in English.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years of experience as an Assistant/Junior Brand Manager or in a similar role within FMCG industry.

Responsibilities

• Develop and implement brand strategies to strengthen market presence and drive growth.
• Manage existing brands, ensuring consistent performance and profitability.
• Lead new brand/product development initiatives from concept to market launch.
• Conduct market research and analyze consumer insights to identify opportunities and trends.
• Plan and execute marketing campaigns, promotions, and communications strategies.
• Monitor brand performance, sales data, and competitor activities.
• Collaborate with cross-functional teams (sales, supply chain, finance) and external partners (distributors, agencies, customers).
• Ensure all brand activities align with company objectives and regulatory standards.

Skills

Brand management

Market research

Campaign planning

Cross-functional teamwork

Education

Bachelor's degree

Job description

Develop and implement brand strategies to strengthen market presence and drive growth

Manage existing brands of Arum Nirwana Global, ensuring consistent performance and profitability

Lead new brand/product development initiatives, from concept to market launch

Conduct market research and analyze consumer insights to identify opportunities and trends

Plan and execute marketing campaigns, promotions, and communication strategies

Monitor brand performance, sales data, and competitor activities

Collaborate with cross-functional teams (sales, supply chain, finance) and external partners (distributors, agencies, customers)

Ensure all brand activities align with company objectives and regulatory standards

Requirements:

Bachelor’s degree in Marketing, Business, or related field (Master’s is a plus)

Minimum 3 years of experience as an Assistant/Junior Brand Manager or in a similar role within FMCG industry

Proven track record in managing established brands and launching new products

Strong understanding of consumer behaviour, market research, and brand positioning

Excellent analytical, strategic thinking, and project management skills

Strong leadership and communication skills to work across teams and external stakeholders

Fluent in English (both written and spoken)

Hospitality & Tourism 11-50 employees

PT. Arum Nirwana Global is leading company in food and beverage industry in Indonesia, PT. Arum Nirwana Global is one of the sister company of PT. INDOFRESH which is a major fruit importer company in Indonesia. We import many selective F&B product from all around the world and distribute it to all market in Indonesia. Our role is to import premium quality products from various region of the world. PT. Arum Nirwana Global have a large distribution channel in Indonesia which consist of modern trade and traditional trade. Which we're able to supply and deliver the highest quality service with the help of our logistic

PT. Arum Nirwana Global is leading company in food and beverage industry in Indonesia, PT. Arum Nirwana Global is one of the sister company of PT. INDOFRESH which is a major fruit importer company in Indonesia. We import many selective F&B product from all around the world and distribute it to all market in Indonesia. Our role is to import premium quality products from various region of the world. PT. Arum Nirwana Global have a large distribution channel in Indonesia which consist of modern trade and traditional trade. Which we're able to supply and deliver the highest quality service with the help of our logistic