Brand Growth Leader - FMCG, NPD & Campaigns

The Arnott's Group; Indonesia; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Arnott's Indonesia is seeking a Brand Manager to lead growth for Good Time and Nyam Nyam brands in Jakarta. You will develop brand strategies, own performance metrics, and drive go-to-market initiatives in a fast-paced FMCG environment.

The ideal candidate has at least two years in brand management, strong strategic and analytical skills, experience with NPD, and proficiency in PowerPoint, Excel, Word, and project tools; collaborative, agile, and business-minded.

Qualifications

• Minimum 2 years of experience as Brand Manager.
• Strong experience in brand strategy development and execution.
• Proven track record in delivering successful marketing campaigns.
• Experience in launching new products (NPD).
• Strong commercial acumen with understanding of market share, penetration, revenue, and profitability drivers.
• Hands-on experience with consumer and market research tools (e.g., Nielsen, Kantar).
• Strong analytical, planning, and problem-solving skills.
• Proficient in PowerPoint, Excel, Word, and project management tools.
• Excellent stakeholder management and cross-functional collaboration skills.
• Agile, results-driven, proactive, and demonstrates strong ownership mindset.

Responsibilities

• Develop and lead brand growth strategies aligned with business objectives.
• Own brand performance, including revenue, market share, penetration, profitability, and marketing investment effectiveness.
• Turn consumer and market insights into actionable growth opportunities.
• Lead innovation and new product development from concept to launch and post-launch evaluation.
• Manage and execute integrated 360 marketing campaigns across multiple consumer touchpoints.
• Partner closely with Sales and Trade Marketing teams to drive go-to-market execution.
• Manage agencies and external partners to deliver impactful campaigns and business results.
• Monitor brand performance and continuously identify opportunities to accelerate growth and improve effectiveness.

Skills

Brand management

Brand strategy

Marketing campaigns

NPD

Commercial acumen

Market research tools

Analytics

MS Office/PM tools

Stakeholder management

Cross-functional collaboration

Job description

PT Arnott's Indonesia is seeking a Brand Manager to lead growth for Good Time and Nyam Nyam brands in Jakarta. You will develop brand strategies, own performance metrics, and drive go-to-market initiatives in a fast-paced FMCG environment.

The ideal candidate has at least two years in brand management, strong strategic and analytical skills, experience with NPD, and proficiency in PowerPoint, Excel, Word, and project tools; collaborative, agile, and business-minded.