FMCG Brand Manager: Growth, Innovation & Digital Strategy

PT United Family Food; Jakarta Barat; On-site; IDR 156,240,000 - 256,680,000; Full time

Job summary

PT United Family Food is seeking a Brand Manager to translate brand elements into GTM plans and manage profitability in a fast-moving consumer goods environment. The role requires 2 years of brand management experience, strong 360° marketing knowledge, and proficiency in English.

The candidate will lead product innovation, monitor sales, and optimize brand visibility while collaborating with agencies and internal teams. West Jakarta placement is required.

Qualifications

• Bachelor’s degree required in Management/Marketing/Statistics
• 2 years of experience as Brand Manager in FMCG
• Strong understanding of 360° Marketing Strategy and 4P
• Intermediate English (oral and written)
• Excellent in Microsoft Office (Excel and PowerPoint)
• Good communication and interpersonal skills
• Willing to be placed in West Jakarta

Responsibilities

• Translate brand elements into plans and go-to-market strategies
• Responsible for brand profitability and monitor sales performance
• Manage product innovation rollout including stock transitions, sales projection, and strategy
• Enhance brand awareness and visibility through agency partnerships
• Develop strategy and roadmap for sustainable marketing tools using digital media
• Monitor product distribution and consumer reactions via focus groups and market research
• Manage the marketing budget including planning, implementation and costs monitoring

Skills

Brand management

FMCG

Marketing strategy

4P

MS Excel

MS PowerPoint

English communication

Interpersonal skills

Education

Bachelor's degree in Management/Marketing/Statistics

Tools

MS Excel

MS PowerPoint

Job description

PT United Family Food is seeking a Brand Manager to translate brand elements into GTM plans and manage profitability in a fast-moving consumer goods environment. The role requires 2 years of brand management experience, strong 360° marketing knowledge, and proficiency in English.

The candidate will lead product innovation, monitor sales, and optimize brand visibility while collaborating with agencies and internal teams. West Jakarta placement is required.