Brand Affiliate Lead

ParagonCorp; Jakarta Pusat; Vor Ort; IDR 360.000.000 - 600.000.000; Vollzeit

Zusammenfassung

ParagonCorp is seeking an experienced Brand Affiliate Lead to drive affiliate marketing strategies and creator-led commerce initiatives. You will lead cross-functional teams to translate business objectives into impactful campaigns across social commerce and marketplaces.

The role focuses on developing end-to-end affiliate strategies, optimizing performance, and collaborating with Brand, Affiliate Management, and Commercial teams to identify growth opportunities and deliver measurable business

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of professional experience in affiliate marketing or related fields.
• Proven ability to develop and execute affiliate strategies that drive results.
• Strong understanding of affiliate ecosystems, live commerce, creator marketing, and marketplaces.
• Experience leading cross-functional initiatives and managing stakeholders.

Aufgaben

• Develop and lead end-to-end brand affiliate strategies aligned with objectives and growth targets.
• Drive affiliate channel performance through campaigns, creator engagement, content optimization, and analysis.
• Lead development of creative concepts, content strategies, and guidelines for consistency.
• Collaborate with Brand, Affiliate Management, and Commercial teams to identify growth opportunities.
• Establish content frameworks and best practices to boost creator effectiveness and performance.
• Monitor affiliate performance, marketplace dynamics, consumer behavior, and trends for improvement.
• Provide strategic direction on creative outputs ensuring brand alignment and effectiveness.
• Manage relationships with creators, agencies, and partners to support campaigns.
• Lead cross-functional initiatives and coordinate multiple campaigns for timely execution.

Kenntnisse

Affiliate Marketing

Social Commerce

Creator Partnerships

Digital Marketing

Campaign Execution

Data Analysis

Content Strategy

Stakeholder Management

Live Commerce

E-commerce Platforms

Ausbildung

Bachelor's degree in Marketing

Business or Communications degree

Jobbeschreibung

ParagonCorp is looking for an experienced Brand Affiliate Lead to drive affiliate marketing strategies and creator-led commerce initiatives that strengthen brand presence, consumer engagement, and business growth.

In this role, you will lead the development and execution of affiliate strategies, combining creative content direction, creator partnerships, and performance-driven initiatives to maximize affiliate channel effectiveness You will work closely with Brand, Affiliate Management, and cross-functional teams to translate business objectives into impactful campaigns across social commerce and marketplace platforms.

Job Description

• Develop and lead end-to-end brand affiliate strategies aligned with brand objectives, commercial priorities, and business growth targets
• Drive affiliate channel performance through strategic campaign planning, creator engagement, content optimization, and performance analysis
• Lead the development of creative concepts, content strategies, and editorial guidelines to ensure consistent brand messaging across affiliate and live commerce channels
• Collaborate with Brand, Affiliate Management, and Commercial teams to identify growth opportunities and translate business objectives into actionable affiliate initiatives
• Establish content frameworks, creative guidelines, and best practices to enhance creator effectiveness and campaign performance
• Monitor affiliate performance metrics, marketplace dynamics, consumer behavior, and emerging social commerce trends to identify opportunities for continuous improvement
• Provide strategic direction and feedback on creative outputs, ensuring content quality, brand alignment, and commercial effectivenessManage relationships with creators, agencies, and external partners to support affiliate campaign execution and scalability
• Lead cross-functional initiatives and coordinate multiple campaigns to ensure timely execution and measurable business impact

Requirements

• Bachelor's degree in Marketing, Communication, Business, or a related field
• Minimum 5 years of professional experience in affiliate marketing, social commerce, creator partnerships, digital marketing, or related fields
• Proven experience in developing and executing affiliate marketing strategies that drive measurable business results
• Strong understanding of affiliate ecosystems, live commerce, creator marketing, and marketplace platforms, particularly TikTok Shop and Shopee
• Demonstrated ability to lead cross-functional initiatives, manage stakeholders, and drive strategic campaign execution
• Strong analytical and commercial mindset, with experience interpreting performance metrics, evaluating campaign effectiveness, and identifying growth opportunities
• Solid understanding of content strategy, creative direction, and performance-driven storytelling across digital commerce channels
• Experience working with creators, influencer networks, agencies, and external partners
• Excellent communication, stakeholder management, and problem-solving skills, with the ability to balance strategic planning and hands-on execution
• Ability to manage multiple projects in a fast-paced environment while maintaining strong creative and commercial standards
• Experience in FMCG, beauty, consumer goods, or e-commerce is a strong advantage