Trade & Brand Partnership Manager

PT Grandville Food Indonesia; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

PT Grandville Food Indonesia invites a results-driven Trade Marketing professional to lead brand activation, events, and partnerships in a fast-paced startup environment. You will drive market intelligence, manage programs, and collaborate cross-functionally to boost sales and brand presence.

The role demands strong leadership, negotiation, and data-driven decision making with a focus on actionable insights and measurable growth.

Qualifications

• Bachelor’s degree or related field is required.
• Minimum 5 years in Trade Marketing, Brand Management, Event Management, Partnership, or Business Development.
• Minimum 2 years in a managerial or supervisory role.
• Experience in FMCG, consumer goods, retail, e-commerce, or manufacturing preferred.
• Strong understanding of Trade Marketing, Event Management, Brand Activation, and Strategic Partnership.
• Proven track record in developing brand partnerships and collaboration programs.
• Strong market research, consumer insights, and business intelligence skills.
• Ability to translate market data into actionable business insights and recommendations.
• Excellent negotiation, presentation, communication, and stakeholder management abilities.
• Experience managing events and brand activation projects end-to-end.
• Strong project management skills and ability to handle multiple initiatives.

Responsibilities

• Develop and execute Trade Marketing strategies to drive sales and visibility.
• Coordinate trade programs with Sales, Marketing, and Commercial teams.
• Lead event management and brand activation programs from concept to evaluation.
• Manage budgets, timelines, and vendor relationships for events.
• Develop strategic partnerships and manage collaboration opportunities.
• Build market insights reports and dashboards to support decisions.

Skills

Strategic thinking

Negotiation

Presentation skills

Stakeholder management

Leadership

Data-driven

Education

Bachelor’s degree in Marketing

Business Management

Communication

Business Administration

Tools

MS Excel

Google Sheets

PowerPoint

Google Slides

BI tools

Job description

Bachelor’s degree in Marketing, Business Management, Communication, Business Administration, or a related field.

Minimum 5 years of experience in Trade Marketing, Brand Management, Event Management, Partnership, Business Development, or related functions.

Minimum 2 years of experience in a managerial or supervisory role.

Experience in FMCG, consumer goods, retail, e-commerce, or manufacturing is preferred.

Strong understanding of Trade Marketing, Event Management, Brand Activation, and Strategic Partnership.

Proven experience in developing and managing brand partnerships and collaboration programs.

Strong understanding of market research, competitor analysis, consumer insights, and business intelligence.

Strong analytical and commercial mindset, with the ability to translate market data into business insights and actionable recommendations.

Strong negotiation, presentation, communication, and stakeholder management skills.

Experienced in managing events and brand activation projects, including planning, budgeting, execution, and evaluation.

Strong project management skills with the ability to manage multiple initiatives simultaneously.

Proficient in Microsoft Excel/Google Sheets and PowerPoint/Google Slides; experience with data visualization or BI tools is an advantage.

Strong leadership, strategic thinking, problem-solving, and decision-making skills.

Creative, proactive, commercially driven, and comfortable working in a fast-paced startup environment.

Key Responsibilities

1. Trade Marketing

Develop and execute Trade Marketing strategies and programs to support sales growth, product visibility, distribution, and channel performance.

Develop trade programs, promotions, and activation initiatives based on channel and customer needs.

Coordinate with Sales, Marketing, and Commercial teams to ensure effective execution of trade programs.

Monitor the effectiveness of trade activities and evaluate their impact on sales, distribution, and brand visibility.

Manage trade marketing budgets and ensure effective allocation of resources.

Identify opportunities to improve channel penetration, product visibility, and commercial performance.

2. Event Management & Brand Activation

Develop and manage event and brand activation programs aligned with company and brand objectives.

Manage the end-to-end event process, including concept development, planning, budgeting, vendor management, execution, and post-event evaluation.

Coordinate with internal teams, event organizers, vendors, agencies, and other stakeholders.

Ensure events are executed according to approved concept, budget, timeline, and brand standards.

Evaluate event performance based on relevant metrics such as attendance, engagement, leads, sales contribution, and brand exposure.

Identify opportunities to leverage events as a channel for customer acquisition, brand awareness, and business growth.

3. Brand Partnership

Develop and manage strategic partnerships and brand collaboration opportunities with relevant brands, communities, platforms, institutions, and business partners.

Identify potential partners that align with the company’s target audience, brand positioning, and business objectives.

Develop partnership proposals, collaboration concepts, and mutually beneficial business models.

Lead negotiations related to commercial terms, deliverables, exposure, activation, and partnership benefits.

Manage partnership projects from initial approach, negotiation, execution, monitoring, to post-collaboration evaluation.

Build and maintain strong relationships with strategic partners.

Identify opportunities for partnerships to generate brand exposure, customer acquisition, revenue, or other measurable business value.

4. Business Intelligence & Market Insights

Monitor and analyze market trends, consumer behavior, competitor activities, pricing, promotions, distribution, and industry developments.

Develop regular market and business intelligence reports to support commercial and management decision-making.

Translate data and market information into actionable business insights and recommendations.

Conduct competitor benchmarking and identify potential market opportunities and threats.

Analyze performance data from trade activities, events, partnerships, and other commercial initiatives.

Develop dashboards and reports to monitor relevant commercial and market indicators.

Provide insights to support product, pricing, channel, campaign, and business development decisions.

5. Budget & Performance Management

Develop and manage budgets for trade marketing, events, activations, and partnership programs.

Monitor spending against approved budgets and ensure efficient resource utilization.

Establish and monitor KPIs for trade programs, events, partnerships, and business intelligence initiatives.

Conduct post-activity reviews and identify opportunities for ROI improvement and process optimization.

6. Team & Cross-Functional Leadership

Lead, coordinate, and develop the team within the Trade Marketing, Event, Partnership, and related functions as applicable.

Establish clear priorities, deliverables, and performance expectations for the team.

Collaborate with Sales, Marketing, Brand, Commercial, Finance, Product, and other departments to ensure alignment of initiatives.

Manage external agencies, vendors, event organizers, and strategic partners.

Provide regular updates and strategic recommendations to senior management.