Bar Marketing Lead

PT Hype Gastro Indonesia; Jakarta Pusat; Sur place; IDR 167 400 000 - 290 160 000; Plein temps

Résumé du poste

TOMA Group in Indonesia is seeking a Marketing Lead to craft creative promotional programs across our premium F&B brands. You will oversee digital marketing, social media, content planning, and brand presence while aligning activities with our concept and business goals.

You will build relationships with influencers and partners, lead a marketing team, analyze performance, manage budgets, and prepare strategic recommendations for management.

Qualifications

• Bachelor's degree in Marketing, Business Management, or Communication.
• Minimum 3–5 years of marketing experience in F&B or hospitality.

Responsabilités

• Develop promotional campaigns and seasonal campaigns.
• Monitor digital marketing and social media strategy.
• Build relationships with influencers, brand partners, and events.
• Collaborate with operations to align marketing with brand and business goals.
• Identify market trends and competitor activity to refine strategies.
• Lead and evaluate the marketing team to achieve departmental targets.
• Prepare regular marketing reports and strategic recommendations.

Connaissances

Leadership

Digital marketing

Social media

Content marketing

Event management

Budget management

Analytics

Negotiation

Networking

English proficiency

Formation

Bachelor's degree in Marketing

Business Management

Communication

Outils

CRM software

Social media platforms

Description du poste

Develop creative promotional programs, including seasonal campaigns, product launches, happy hours, and special offers for all brand

Oversee digital marketing activities, including social media strategy, content planning, and online brand presence

Build and maintain relationships with influencers, brand partners, event organizers, communities, and potential business partners

Collaborate with the operational team to ensure marketing activities align with the bar's concept, brand identity, and business objectives

Identify market trends, customer preferences, and competitor activities to develop effective marketing strategies

Monitor marketing performance, customer engagement, campaign effectiveness, and sales growth

Manage marketing budgets and ensure cost-effective execution of all marketing activities

Lead, supervise, and evaluate the marketing team to ensure the achievement of departmental targets

Prepare regular marketing reports, performance analysis, and strategic recommendations for management

Responsibilities

Bachelor's degree in Marketing, Business Management, Communication, or a related field

Minimum 3–5 years of experience in marketing, preferably in the F&B, bar, restaurant, nightlife, or hospitality industry

Proven experience in developing and implementing marketing strategies and promotional campaigns

Strong understanding of digital marketing, social media management, branding, and content marketing

Experience in organizing events, promotions, and brand activation activities

Strong leadership, communication, negotiation, and interpersonal skills

Ability to analyze marketing performance, sales data, and customer behavior

Creative, proactive, target-oriented, and able to work in a fast-paced environment

Strong networking skills and the ability to build relationships with influencers, communities, and business partners

Good command of English, both written and spoken, is an advantage

Willing to work in Jakarta and South Tangerang

Your application will include the following questions:

• Which of the following statements best describes your right to work in Indonesia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Marketing Lead?
• Which of the following types of qualifications do you have?
• How many years of Social Media Management experience do you have?
• Do you have Product Promotion experience?

At TOMA Group, we embody the essence of comfort and happiness through our premium F&B brands. We are a team of dedicated chefs and bartenders, committed to elevating the F&B lifestyle experience. Beyond offering exquisite food and beverages, we design our restaurants to be sanctuaries of comfort and happiness.

Our unique brand concepts are carefully crafted to suit the needs, preferences, and lifestyles of specific customer demographics. Every aspect of our establishments, from ambiance to atmosphere, is meticulously tailored to provide an exceptional dining and drinking experience. We understand that the right setting enhances flavors and creates lasting memories

At TOMA Group, we embody the essence of comfort and happiness through our premium F&B brands. We are a team of dedicated chefs and bartenders, committed to elevating the F&B lifestyle experience. Beyond offering exquisite food and beverages, we design our restaurants to be sanctuaries of comfort and happiness.

Our unique brand concepts are carefully crafted to suit the needs, preferences, and lifestyles of specific customer demographics. Every aspect of our establishments, from ambiance to atmosphere, is meticulously tailored to provide an exceptional dining and drinking experience. We understand that the right setting enhances flavors and creates lasting memories

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