DIGITAL MARKETING COMMUNICATION

PT HOP ETERNA; Jakarta Selatan; Vor Ort; IDR 111.600.000 - 200.880.000; Vollzeit

Zusammenfassung

PT HOP ETERNA is hiring a Digital Marketing Communications role to develop and execute marketing strategies for a restaurant. You will drive brand awareness, traffic, and sales through internal and external channels, including social media and content creation.

You will manage digital campaigns on Meta, TikTok, Google, and other channels, plus KOL/influencer collaborations, openings, promotions, seasonal campaigns, and events. Strong analytics drive decisions in the Indonesian market.

Qualifikationen

• Experience in Marketing, particularly F&B/Restaurant Marketing.
• Able to work independently, proactively, creatively and target-oriented.
• Strong capabilities in marketing strategy, digital marketing, content, and data analysis.
• Understanding of consumer behavior and social media trends in Indonesia.
• Able to manage budget, vendors, agencies, and external resources.
• Strong communication, coordination, and problem-solving skills.

Aufgaben

• Develop and execute marketing strategies to increase brand awareness, customer traffic, and sales.
• Manage all Social Media & Content activities, including content creation, content planning, posting calendars, and performance evaluation.
• Develop and oversee Digital Marketing Campaigns through Meta Ads, TikTok Ads, Google Ads, and other digital channels.
• Manage KOL/Influencer Marketing, from selection, negotiation, execution to evaluation of collaboration results.
• Develop marketing programs for Opening, Promotion, Seasonal Campaign, and Events as needed.
• Conduct market, consumer, and competitor analysis and monitor F&B trends in Indonesia.
• Manage marketing budget and ensure effective budget usage aligned with targets.
• Ensure all marketing activities run according to timeline, targets, and brand direction.
• Create marketing performance reports and provide improvement recommendations based on traffic, order, sales, and campaign performance data.

Kenntnisse

Marketing strategy

Digital marketing

Content creation

Data analysis

Budget management

Vendor management

Social media trends

Brand direction

Independent work

Tools

Canva

CapCut

Jobbeschreibung

This is a Digital Marketing Communication role responsible for developing and executing marketing strategies to increase brand awareness, customer traffic, and sales for a restaurant through both internal and external channels.

Key responsibilities

Develop and execute marketing strategies to increase brand awareness, customer traffic, and sales

Manage all Social Media & Content activities, including content creation, content planning, posting calendars, and performance evaluation

Develop and oversee Digital Marketing Campaigns through Meta Ads, TikTok Ads, Google Ads, and other digital channels

Manage KOL/Influencer Marketing, from selection, negotiation, execution to evaluation of collaboration results

Develop marketing programs for Opening, Promotion, Seasonal Campaign, and Events as needed

Conduct market, consumer, and competitor analysis and monitor F&B trends in Indonesia

Manage marketing budget and ensure effective budget usage aligned with targets

Ensure all marketing activities run according to timeline, targets, and brand direction

Create marketing performance reports and provide improvement recommendations based on traffic, order, sales, and campaign performance data

About you

Proficient in CANVA and CAPCUT for content design

Experience in Marketing, particularly F&B/Restaurant Marketing preferred

Able to work independently, proactively, creatively and target-oriented

Strong capabilities in marketing strategy, digital marketing, content, and data analysis

Understanding of consumer behavior and social media trends in Indonesia

Able to manage budget, vendors, agencies, and external resources

Strong communication, coordination, and problem-solving skills