Bar Growth & Campaign Lead

PT Hype Gastro Indonesia; Jakarta Pusat; On-site; IDR 167,400,000 - 290,160,000; Full time

Job summary

TOMA Group in Indonesia is seeking a Marketing Lead to craft creative promotional programs across our premium F&B brands. You will oversee digital marketing, social media, content planning, and brand presence while aligning activities with our concept and business goals.

You will build relationships with influencers and partners, lead a marketing team, analyze performance, manage budgets, and prepare strategic recommendations for management.

Qualifications

• Bachelor's degree in Marketing, Business Management, or Communication.
• Minimum 3–5 years of marketing experience in F&B or hospitality.

Responsibilities

• Develop promotional campaigns and seasonal campaigns.
• Monitor digital marketing and social media strategy.
• Build relationships with influencers, brand partners, and events.
• Collaborate with operations to align marketing with brand and business goals.
• Identify market trends and competitor activity to refine strategies.
• Lead and evaluate the marketing team to achieve departmental targets.
• Prepare regular marketing reports and strategic recommendations.

Skills

Leadership

Digital marketing

Social media

Content marketing

Event management

Budget management

Analytics

Negotiation

Networking

English proficiency

Education

Bachelor's degree in Marketing

Business Management

Communication

Tools

CRM software

Social media platforms

Job description

TOMA Group in Indonesia is seeking a Marketing Lead to craft creative promotional programs across our premium F&B brands. You will oversee digital marketing, social media, content planning, and brand presence while aligning activities with our concept and business goals.

You will build relationships with influencers and partners, lead a marketing team, analyze performance, manage budgets, and prepare strategic recommendations for management.