Brand & Marketing Manager

Pengiklan Anonim; Kuta Selatan; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

You will lead digital marketing efforts, PR, and stakeholder collaboration, leveraging budget management and KPI-based performance reviews to continuously optimize campaigns. Excellent English and Bahasa Indonesia skills are required, with readiness to relocate to Bali.

Qualifications

• Bachelor's degree (S1) in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of experience in marketing, with at least 3 years in a managerial or leadership position.
• Experience in mall, hospitality, hotel, retail, lifestyle, or property industry.
• Strong expertise in brand management, positioning, strategy, and brand communication.
• Proven track record in events, activations, campaigns, and partnerships.
• Strong understanding of digital marketing, social media, PR, and engagement strategies.
• Experience in marketing budget management, campaign evaluation, KPI monitoring, and reporting.
• Strong leadership, communication, negotiation, project management, and stakeholder management.
• Creative, commercially oriented, data-driven, with excellent English and Bahasa Indonesia.
• Willing to be based in Bali.

Responsibilities

• Develop and implement brand and marketing strategies to strengthen positioning and growth.
• Manage brand identity, communications, and promotions across channels.
• Lead planning and execution of events, activations, campaigns, and promotions.
• Develop marketing initiatives for mall and hospitality, including tenant collaborations.
• Oversee digital marketing, social media, PR, and content development to boost awareness.
• Establish partnerships with tenants, sponsors, media, brands, and external stakeholders.
• Manage budgets, monitor campaigns, and evaluate against KPIs and targets.
• Lead the marketing team and collaborate with departments to ensure campaign success.

Skills

Brand management

Marketing strategy

Event management

Digital marketing

Strategic partnerships

Budget management

KPI monitoring

Team leadership

Stakeholder management

Communication

Education

Bachelor's degree in Marketing

Job description

Responsible for developing and executing integrated brand and marketing strategies for mall and hospitality businesses to strengthen brand positioning, enhance customer experience, increase visitor traffic and guest engagement, and drive business growth. The role leads brand management, marketing campaigns, event planning and execution, digital marketing, public relations, and strategic partnerships to ensure consistent brand identity, impactful customer experiences, and measurable commercial results across both business segments.

Requirements:

Bachelor's degree (S1) in Marketing, Business Administration, Communications, or a related field.

Minimum 5 years of experience in marketing, with at least 3 years in a managerial or leadership position.

Experience in the shopping mall, hospitality, hotel, retail, lifestyle, or property industry.

Strong expertise in brand management, brand positioning, marketing strategy, and brand communication.

Proven track record in managing large-scale events, brand activations, promotional campaigns, and strategic partnerships.

Strong understanding of digital marketing, social media, public relations, and customer engagement strategies.

Experienced in marketing budget management, campaign evaluation, KPI monitoring, and performance reporting.

Strong leadership, communication, negotiation, project management, and stakeholder management skills.

Creative, commercially oriented, and data-driven, with excellent communication skills in English and Bahasa Indonesia.

Willing to be based in Bali.

Responsibilities:

Develop and implement brand and marketing strategies aligned with business objectives to strengthen brand positioning and drive business growth.

Manage brand identity, communication, and promotional materials to ensure consistent brand positioning across all channels.

Lead the planning and execution of events, brand activations, seasonal campaigns, and promotional programs to increase visitor traffic and customer engagement.

Develop and execute marketing initiatives for mall and hospitality businesses, including tenant collaborations, hotel promotions, and cross-business campaigns.

Oversee digital marketing, social media, public relations, and content development to enhance brand awareness and market reach.

Establish strategic partnerships with tenants, sponsors, media, brands, and other external stakeholders to expand marketing opportunities.

Manage marketing budgets, monitor campaign performance, and evaluate effectiveness against established KPIs and business targets.

Lead the marketing team and collaborate with relevant departments to ensure effective campaign execution and achievement of marketing objectives.

Confidential Recruitment

This opportunity is being managed confidentially. Further details regarding the company and business operations will be shared with shortlisted candidates during the recruitment process.