B2C Growth & Channel Lead

Ruangguru for Business; Jakarta Pusat; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

Ruangguru for Business is seeking a strategic leader to own and drive B2C commercial, marketing, and pricing initiatives across online and offline channels in Indonesia. The role focuses on expanding channel reach, optimizing transaction flows, and coaching multi-tier teams.

You will oversee end-to-end customer onboarding, analyze market data, and deliver growth-driven recommendations while collaborating with product, marketing, and legal teams to execute strategic projects.

Qualifications

• Bachelor's degree in Business, Management, Industrial Engineering, or a related field.
• Strong people management capabilities with experience leading multi-tiered teams.
• Strong understanding of business process optimization and workflow enhancement.
• Critical thinker and problem-solving skills.

Responsibilities

• Formulate, evaluate, and execute commercial, marketing, and pricing strategies to maximize revenue and conversion across all B2C transaction touchpoints.
• Lead and identify new sales/business channels while enhancing existing channels to expand the B2C market reach.
• Direct and oversee daily operations across B2C Online and B2C Offline teams to ensure smooth end-to-end transactions and onboarding.
• Lead, coach, and manage direct reports across sub-teams to achieve operational targets and key metrics.
• Analyze transaction data, conduct competitor analysis, and deliver actionable growth recommendations.
• Continuously streamline B2C transaction workflows and business applications to improve team efficiency and customer experience.
• Cross-Functional Collaboration with Academic, B2B, Product, Tech, Marketing, Legal teams to implement growth initiatives.

Skills

People management

Critical thinking

Problem solving

Workflow optimization

Education

Bachelor's degree in Business/Management/Industrial Engineering

Job description

Ruangguru for Business is seeking a strategic leader to own and drive B2C commercial, marketing, and pricing initiatives across online and offline channels in Indonesia. The role focuses on expanding channel reach, optimizing transaction flows, and coaching multi-tier teams.

You will oversee end-to-end customer onboarding, analyze market data, and deliver growth-driven recommendations while collaborating with product, marketing, and legal teams to execute strategic projects.