Auto-Finance Sales Enablement Lead

MatchaTalent; Tangerang; On-site; IDR 200,000,000 - 500,000,000; Full time

Job summary

MatchaTalent is seeking a Sales Training & Enablement Lead to build and manage the training framework for its auto-finance division in Indonesia. You will design curricula, playbooks, scripts, and onboarding programs for frontline telesales agents handling Gadai BPKB financing.

Reporting to the Telemarketing leadership, you will monitor calls, conduct coaching, analyze funnel metrics, and drive productivity improvements while aligning with Chinese and local management.

Qualifications

• Bachelor's Degree in Business, Communications, Human Resources, Education, or a related field from a reputable university.
• Minimum 5 years of progressive experience in Sales Training, Sales Enablement, Telesales Coaching, Learning & Development, or a related function.
• Previous supervisory or team management experience within a call center, telesales, telemarketing, or sales environment.
• Direct hands-on experience in multifinance, leasing, auto-finance, BPKB-backed financing, or fintech/banking lending is required.
• Experience handling BPKB-backed financing, auto-refinancing, or cash loan products for two-wheelers and/or four-wheelers is highly preferred.
• Proven experience developing sales training curricula, product modules, call scripts, onboarding programs, and coaching frameworks from scratch.
• Strong understanding of telesales operations, including sales funnels, call quality, conversion rates, objection handling, and agent performance management.
• Strong ability to translate complex financial products and operational processes into simple and practical training materials.
• Strong analytical, problem-solving, presentation, and communication skills.
• Comfortable working with sales performance data and using insights to develop practical coaching and training initiatives.
• Excellent presentation and facilitation skills, with the ability to engage and coach frontline sales teams effectively.
• Highly adaptable and able to operate in a fast-paced fintech and technology-driven environment.
• Detail-oriented with strong process discipline and accuracy.
• Strong cross-cultural communication and stakeholder management skills.
• Good business English proficiency, both written and spoken, is mandatory for direct communication, reporting, and alignment with Mainland Chinese executive leadership.
• Comfortable conducting business discussions, presentations, and management reporting in English.

Responsibilities

• Design, develop, and continuously improve comprehensive sales training curricula, product playbooks, and telesales onboarding programs for Gadai BPKB products covering two-wheeler and four-wheeler financing.
• Develop clear and standardized product explanations, sales scripts, objection-handling guides, eligibility screening materials, and customer communication frameworks.
• Translate complex auto-finance and partner requirements into practical training materials that can be effectively applied by frontline telesales agents.
• Deliver onboarding and product training programs for newly hired telesales agents, ensuring strong product knowledge and operational readiness.
• Conduct regular call monitoring, pitch audits, role-play sessions, and one-on-one coaching to improve agent performance and sales conversion.
• Identify recurring agent knowledge gaps, customer objections, and operational issues and incorporate findings into training and coaching programs.
• Monitor telesales funnel metrics, including call productivity, contact rates, conversion rates, lead quality, and other relevant performance indicators.
• Work closely with the Telemarketing Manager and Operations team to identify funnel bottlenecks, lead distribution issues, and opportunities for process improvement.
• Ensure telesales scripts and sales approaches remain aligned with product requirements, customer eligibility criteria, and operational processes.
• Coordinate with external multifinance and leasing partners where necessary to ensure product information and referral processes are accurately reflected in training materials.
• Prepare regular training, coaching, performance, and operational readiness reports for management.
• Provide data-driven recommendations to improve sales productivity, training effectiveness, and overall conversion performance.
• Communicate and coordinate effectively with Mainland Chinese executives and local management on training progress, agent performance, and operational developments.
• Act as a functional bridge between Chinese business leadership, local operations, and frontline telesales teams.
• Support the development of a consistent sales culture focused on product knowledge, customer handling, compliance, and conversion performance.

Skills

Sales training

Sales enablement

Telesales coaching

Learning & development

Call center management

Data-driven coaching

English communication

Education

Bachelor's Degree in Business

Job description

MatchaTalent is seeking a Sales Training & Enablement Lead to build and manage the training framework for its auto-finance division in Indonesia. You will design curricula, playbooks, scripts, and onboarding programs for frontline telesales agents handling Gadai BPKB financing.

Reporting to the Telemarketing leadership, you will monitor calls, conduct coaching, analyze funnel metrics, and drive productivity improvements while aligning with Chinese and local management.