Associate Lifecycle Marketing Analyst — CRM & Loyalty

Traveloka; Jakarta Pusat; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Traveloka is seeking an Associate Analyst on the Retention & Loyalty Marketing team. You will own recurring lifecycle campaigns end to end—onboarding, reactivation, and points reminders—that drive repeat bookings across Traveloka's markets.

You'll execute and optimise CRM journeys across push, email, and in-app, design A/B tests, build audience segments, and produce weekly performance reports. You will partner with creative and product to ship assets on time while protecting the customer

Qualifications

• At least 2 years of relevant experience.
• Ability to run a CRM campaign independently from segmentation through post-send analysis.
• Experience with CRM tools and languages such as HTML, CSS, Liquid.
• Proficient with spreadsheets and analytics tools (GA, Tableau, Looker).
• Design clean A/B tests and interpret results.
• Write concise, persuasive campaign copy and brief creatives.
• Use AI tools to speed up variants, audience hypotheses, and reporting.
• Manage multiple live campaigns and meet deadlines in a fast-paced environment.
• Degree in marketing, business, analytics, or equivalent.
• Clear English communication to non-technical teammates.
• Experience shipping lifecycle journeys in enterprise CRM (Braze, MoEngage, CleverTap, SFMC).

Responsibilities

• Execute and optimise recurring CRM journeys across push, email, and in-app, owning them from brief to send
• Design and run A/B tests on creative, timing, and segmentation, and translate results into next actions
• Build and refine audience segments using behavioural and loyalty data
• Produce weekly performance reports and call out what to double down on or kill
• Partner with creative and product to ship campaign assets on time and on brand
• Monitor deliverability, opt-outs, and frequency to protect the customer experience

Skills

CRM tools

HTML/CSS

Liquid

Analytics tools

A/B testing

Copywriting

AI-assisted marketing

English communication

Campaign management

Education

Bachelor's degree in marketing, analytics, or related field

Tools

Braze

MoEngage

CleverTap

Salesforce Marketing Cloud

Job description

Traveloka is seeking an Associate Analyst on the Retention & Loyalty Marketing team. You will own recurring lifecycle campaigns end to end—onboarding, reactivation, and points reminders—that drive repeat bookings across Traveloka's markets.

You'll execute and optimise CRM journeys across push, email, and in-app, design A/B tests, build audience segments, and produce weekly performance reports. You will partner with creative and product to ship assets on time while protecting the customer