Associate Analyst, Digital Marketing (CRM)

Traveloka; Jakarta Pusat; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Traveloka is seeking an Associate Analyst on the Retention & Loyalty Marketing team. You will own recurring lifecycle campaigns end to end—onboarding, reactivation, and points reminders—that drive repeat bookings across Traveloka's markets.

You'll execute and optimise CRM journeys across push, email, and in-app, design A/B tests, build audience segments, and produce weekly performance reports. You will partner with creative and product to ship assets on time while protecting the customer

Qualifications

• At least 2 years of relevant experience.
• Ability to run a CRM campaign independently from segmentation through post-send analysis.
• Experience with CRM tools and languages such as HTML, CSS, Liquid.
• Proficient with spreadsheets and analytics tools (GA, Tableau, Looker).
• Design clean A/B tests and interpret results.
• Write concise, persuasive campaign copy and brief creatives.
• Use AI tools to speed up variants, audience hypotheses, and reporting.
• Manage multiple live campaigns and meet deadlines in a fast-paced environment.
• Degree in marketing, business, analytics, or equivalent.
• Clear English communication to non-technical teammates.
• Experience shipping lifecycle journeys in enterprise CRM (Braze, MoEngage, CleverTap, SFMC).

Responsibilities

• Execute and optimise recurring CRM journeys across push, email, and in-app, owning them from brief to send
• Design and run A/B tests on creative, timing, and segmentation, and translate results into next actions
• Build and refine audience segments using behavioural and loyalty data
• Produce weekly performance reports and call out what to double down on or kill
• Partner with creative and product to ship campaign assets on time and on brand
• Monitor deliverability, opt-outs, and frequency to protect the customer experience

Skills

CRM tools

HTML/CSS

Liquid

Analytics tools

A/B testing

Copywriting

AI-assisted marketing

English communication

Campaign management

Education

Bachelor's degree in marketing, analytics, or related field

Tools

Braze

MoEngage

CleverTap

Salesforce Marketing Cloud

Job description

About Traveloka

Traveloka is Southeast Asia's leading travel and lifestyle super-app. We connect tens of millions of travellers across the region with flights, hotels, experiences, financial services, and more — all from a single platform. Since our founding in 2012, we have expanded to eleven markets, processed billions of dollars in transactions, and built one of the most recognised consumer brands in the region.

Job Description

Job ID: MJ000345

About Traveloka

Traveloka is Southeast Asia's leading travel and lifestyle super-app. We connect tens of millions of travellers across the region with flights, hotels, experiences, financial services, and more — all from a single platform. Since our founding in 2012, we have expanded to eleven markets, processed billions of dollars in transactions, and built one of the most recognised consumer brands in the region.

We move fast because the region demands it. Southeast Asia is young, mobile-first, and growing faster than almost anywhere else on earth. We are not transplanting a Western playbook — we are writing a new one, from scratch, for a market that does not look like anywhere else — and we are calling for people who want to be part of that.

About The Team

We are the team that turns a first booking into a lifetime of travel. Within Marketing, Retention and Loyalty owns the relationship after the sale — the CRM journeys, lifecycle campaigns, and loyalty program that keep millions of Southeast Asian travellers coming back to Traveloka for their next flight, hotel, and adventure. We obsess over the moments most marketers ignore: the win-back, the second trip, the reason a customer chooses us again.

Here you work with rich behavioural data across 11 markets, design experiments that move retention and repeat rate, and ship them fast. You will see your CRM flows and loyalty mechanics reach real travellers within days, then read the numbers and tune again. If you think in cohorts and customer lifetime value, and you want your loyalty ideas live at regional scale, this is where you build them.

About The Job

As an Associate Analyst, you are on the Retention & Loyalty Marketing team, owning recurring lifecycle campaigns end to end with growing independence as an individual contributor. You will run the always-on programs — onboarding, reactivation, points reminders — that quietly drive a large share of repeat bookings across Traveloka's markets.

• Execute and optimise recurring CRM journeys across push, email, and in-app, owning them from brief to send
• Design and run A/B tests on creative, timing, and segmentation, and translate results into next actions
• Build and refine audience segments using behavioural and loyalty data
• Produce weekly performance reports and call out what to double down on or kill
• Partner with creative and product to ship campaign assets on time and on brand
• Monitor deliverability, opt-outs, and frequency to protect the customer experience

Job Requirements

• You have at least 2 years of relevant experience.
• You can run a CRM campaign independently, from segmentation through to post-send analysis
• You have prior exposure to CRM tools, languages, and capabilities such as HTML, CSS, Liquid, or similar
• You are confident with spreadsheets and at least one analytics tool (GA, Tableau, Looker, or similar)
• You design clean A/B tests and read results without fooling yourself with noise
• You write crisp, persuasive campaign copy and brief creative clearly
• You use AI tools fluently to speed up copy variants, audience hypotheses, and reporting
• You manage several live campaigns at once and hit deadlines in a fast-moving environment
• You hold a degree in marketing, business, analytics, or have equivalent experience
• You communicate findings clearly in English to non-technical teammates
• You have shipped lifecycle journeys in an enterprise CRM (Braze, MoEngage, CleverTap, Salesforce Marketing Cloud)