Associate Analyst, Digital Marketing (CRM)

Traveloka; Tangerang; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

Traveloka is seeking an Associate Analyst for Digital Marketing (CRM) to own recurring lifecycle campaigns across regions. You will run onboarding, reactivation, and loyalty-driven journeys that influence repeat bookings across Traveloka's markets.

Two-plus years in CRM, expertise with enterprise tools (Braze, MoEngage, CleverTap, SFMC), and strong analytics skills are required. A data-driven, English-speaking communicator thrives here.

Qualifications

• 2+ years of relevant experience in CRM or marketing analytics.
• Experience shipping lifecycle journeys with enterprise CRM platforms.
• Proficient in HTML/CSS/Liquid or similar for campaigns.
• Strong spreadsheets and analytics tool skills (GA, Tableau, Looker).
• Ability to design clean A/B tests and interpret results.
• Clear, persuasive copywriting and brief for creatives.
• Fluent English communication to non-technical teammates.
• Bachelor's/equivalent in marketing, business, or analytics.

Responsibilities

• Execute and optimise recurring CRM journeys across channels from brief to send.
• Design and run A/B tests on creative, timing, and segmentation.
• Build and refine audience segments using behavioural and loyalty data.
• Produce weekly performance reports with actionable insights.
• Collaborate with creative and product to ship assets on-brand and on time.
• Monitor deliverability, opt-outs, and frequency to protect customer experience.

Skills

CRM campaigns

AB testing

Data analysis

English comms

Campaign copywriting

Project management

Education

Bachelor's in marketing/analytics

Tools

Braze

MoEngage

CleverTap

Salesforce Marketing Cloud

Google Analytics

Tableau/Looker

Job description

Join Traveloka and channel your passion into a rewarding career

Associate Analyst, Digital Marketing (CRM)

About Traveloka Traveloka is Southeast Asia’s leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. With over 140 million app downloads and more than 40 million monthly active users, Traveloka stands as one of the most popular travel apps in the region.

Job Description

Job ID: MJ000345

About Traveloka

Traveloka is Southeast Asia's leading travel and lifestyle super-app. We connect tens of millions of travellers across the region with flights, hotels, experiences, financial services, and more — all from a single platform. Since our founding in 2012, we have expanded to eleven markets, processed billions of dollars in transactions, and built one of the most recognised consumer brands in the region.

We move fast because the region demands it. Southeast Asia is young, mobile-first, and growing faster than almost anywhere else on earth. We are not transplanting a Western playbook — we are writing a new one, from scratch, for a market that does not look like anywhere else — and we are calling for people who want to be part of that.

About the Team

We are the team that turns a first booking into a lifetime of travel. Within Marketing, Retention and Loyalty owns the relationship after the sale — the CRM journeys, lifecycle campaigns, and loyalty program that keep millions of Southeast Asian travellers coming back to Traveloka for their next flight, hotel, and adventure. We obsess over the moments most marketers ignore: the win-back, the second trip, the reason a customer chooses us again.

Here you work with rich behavioural data across 11 markets, design experiments that move retention and repeat rate, and ship them fast. You will see your CRM flows and loyalty mechanics reach real travellers within days, then read the numbers and tune again. If you think in cohorts and customer lifetime value, and you want your loyalty ideas live at regional scale, this is where you build them.

About the Job

As an Associate Analyst, you are on the Retention & Loyalty Marketing team, owning recurring lifecycle campaigns end to end with growing independence as an individual contributor. You will run the always-on programs — onboarding, reactivation, points reminders — that quietly drive a large share of repeat bookings across Traveloka's markets.

• Execute and optimise recurring CRM journeys across push, email, and in-app, owning them from brief to send
• Design and run A/B tests on creative, timing, and segmentation, and translate results into next actions
• Build and refine audience segments using behavioural and loyalty data
• Produce weekly performance reports and call out what to double down on or kill
• Partner with creative and product to ship campaign assets on time and on brand
• Monitor deliverability, opt-outs, and frequency to protect the customer experience

Job Requirements

• You have at least 2 years of relevant experience.
• You can run a CRM campaign independently, from segmentation through to post-send analysis
• You have prior exposure to CRM tools, languages, and capabilities such as HTML, CSS, Liquid, or similar
• You are confident with spreadsheets and at least one analytics tool (GA, Tableau, Looker, or similar)
• You design clean A/B tests and read results without fooling yourself with noise
• You write crisp, persuasive campaign copy and brief creative clearly
• You use AI tools fluently to speed up copy variants, audience hypotheses, and reporting
• You manage several live campaigns at once and hit deadlines in a fast-moving environment
• You hold a degree in marketing, business, analytics, or have equivalent experience
• You communicate findings clearly in English to non-technical teammates
• You have shipped lifecycle journeys in an enterprise CRM (Braze, MoEngage, CleverTap, Salesforce Marketing Cloud)

Join Us

We review every application. If your background is a strong fit, you will hear from us within 5 business days.

We are building the kind of company where strong people choose to stay because the work keeps getting bigger and better.

At Traveloka, we firmly believe in equal opportunities for all because diversity drives creativity and excellence. We encourage individuals from diverse backgrounds to apply for opportunities with us. Our hiring decisions are based on qualifications and merit in accordance with a fair and transparent process, regardless of race, ethnicity, religion, sex, gender identity, sexual orientation, age, marital status, disability, military service, or any other aspect of diversity. Join us in our mission to transform the travel industry and embrace the values that drive us to innovate and serve customers worldwide.Be advised that Traveloka maintains a structured recruitment process and does not entertain unsolicited resumes from recruiting agencies. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement or referral fees in the event that Traveloka eventually employs such candidate. Hence, we will not assume responsibility for any fees incurred for candidates hired through unrequested resumes. Your adherence to our guidelines is greatly appreciated.