CRM Marketing Analyst - Lifecycle & Retention

Traveloka; Tangerang; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

Traveloka is seeking an Associate Analyst for Digital Marketing (CRM) to own recurring lifecycle campaigns across regions. You will run onboarding, reactivation, and loyalty-driven journeys that influence repeat bookings across Traveloka's markets.

Two-plus years in CRM, expertise with enterprise tools (Braze, MoEngage, CleverTap, SFMC), and strong analytics skills are required. A data-driven, English-speaking communicator thrives here.

Qualifications

• 2+ years of relevant experience in CRM or marketing analytics.
• Experience shipping lifecycle journeys with enterprise CRM platforms.
• Proficient in HTML/CSS/Liquid or similar for campaigns.
• Strong spreadsheets and analytics tool skills (GA, Tableau, Looker).
• Ability to design clean A/B tests and interpret results.
• Clear, persuasive copywriting and brief for creatives.
• Fluent English communication to non-technical teammates.
• Bachelor's/equivalent in marketing, business, or analytics.

Responsibilities

• Execute and optimise recurring CRM journeys across channels from brief to send.
• Design and run A/B tests on creative, timing, and segmentation.
• Build and refine audience segments using behavioural and loyalty data.
• Produce weekly performance reports with actionable insights.
• Collaborate with creative and product to ship assets on-brand and on time.
• Monitor deliverability, opt-outs, and frequency to protect customer experience.

Skills

CRM campaigns

AB testing

Data analysis

English comms

Campaign copywriting

Project management

Education

Bachelor's in marketing/analytics

Tools

Braze

MoEngage

CleverTap

Salesforce Marketing Cloud

Google Analytics

Tableau/Looker

Job description

Traveloka is seeking an Associate Analyst for Digital Marketing (CRM) to own recurring lifecycle campaigns across regions. You will run onboarding, reactivation, and loyalty-driven journeys that influence repeat bookings across Traveloka's markets.

Two-plus years in CRM, expertise with enterprise tools (Braze, MoEngage, CleverTap, SFMC), and strong analytics skills are required. A data-driven, English-speaking communicator thrives here.