CRM Marketing Analyst: Build & Optimize Customer Journeys

PT Trinusa Travelindo; Jakarta Utara; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Traveloka is a tech startup based in Jakarta. We are building a dynamic, data-driven CRM engine and seek an Associate Analyst, Digital Marketing (CRM) to own recurring journeys from brief to send.

You will run A/B tests, refine audience segments using loyalty data, and partner with creative and product teams to ship assets on time while protecting the customer experience. You should have 2+ years of experience, know HTML/CSS/Liquid, and be fluent in English to share findings with non-technical

Qualifications

• At least 2 years of relevant experience.
• Can run a CRM campaign independently, from segmentation through post-send analysis.
• Experience with CRM tools and languages such as HTML, CSS, Liquid.
• Confident with spreadsheets and at least one analytics tool (GA, Tableau, Looker).
• Design clean A/B tests and interpret results objectively.
• Write crisp campaign copy and brief creative clearly.
• Use AI tools to speed up copy variants, hypotheses, and reporting.
• Manage several live campaigns in a fast-moving environment.
• Hold a degree in marketing, business, analytics, or equivalent experience.
• Communicate findings in English to non-technical teammates.
• Have shipped lifecycle journeys in enterprise CRM (Braze, MoEngage, CleverTap, SFMC).

Responsibilities

• Execute and optimise recurring CRM journeys across push, email, and in-app, owning them from brief to send.
• Design and run A/B tests on creative, timing, and segmentation; translate results into next actions.
• Build and refine audience segments using behavioural and loyalty data.
• Produce weekly performance reports and highlight where to double down or kill.
• Partner with creative and product teams to ship assets on time and on brand.
• Monitor deliverability, opt-outs, and frequency to protect the customer experience.

Skills

CRM campaigns

Segmentation

AB testing

Analytics tools

HTML/CSS/Liquid

English communication

Lifecycle journeys

AI-assisted optimization

Campaign copywriting

Education

Bachelor's degree in marketing, business, analytics

Tools

Braze

MoEngage

CleverTap

Salesforce Marketing Cloud

Job description

Traveloka is a tech startup based in Jakarta. We are building a dynamic, data-driven CRM engine and seek an Associate Analyst, Digital Marketing (CRM) to own recurring journeys from brief to send.

You will run A/B tests, refine audience segments using loyalty data, and partner with creative and product teams to ship assets on time while protecting the customer experience. You should have 2+ years of experience, know HTML/CSS/Liquid, and be fluent in English to share findings with non-technical