Assistant Brand Manager

Tentang Anak; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Tentang Anak is seeking an Assistant Brand Manager to accelerate multi-category brand growth while staying true to our values. You will blend strategy, execution, and consumer insights to strengthen brand love and drive business performance across touchpoints.

In this fast-paced role you will own 360° campaigns, collaborate with Sales, Trade Marketing, and Digital teams, expand market presence offline and online, and ensure timely delivery of high-quality projects with measurable impact.

Qualifications

• Thrive in a fast-moving environment, solving problems with initiative.
• Creative and data-driven, able to connect insights with execution.
• Collaborate across teams and external partners to achieve goals.
• Growth mindset with a passion for continuous improvement.

Responsibilities

• Develop and implement 360° marketing campaigns that strengthen brand equity and drive business results; manage creative agencies and vendors.
• Support the achievement of net revenue targets and gross profit across online and offline channels.
• Drive awareness and visibility offline (POSM) and online growth; grow the buyer base and improve retention.
• Monitor campaign performance, analyze results, and apply learnings to future plans.
• Collaborate with Sales, Trade Marketing, and Digital teams to translate brand plans into measurable impact.

Job description

About The Role

At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can’t wait. We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.

We’re on a mission to help parents raise healthy, happy children and as an Assistant Brand Manager, you will play a key role in accelerating our multi-category brand growth while ensuring we stay true to our values. This role blends strategy, execution, and consumer insight to strengthen brand love, drive business performance, and bring Tentang Anak’s purpose to life across every touchpoint.

What You’ll Own

• Brand Building & Campaign Execution: Develop and implement 360° marketing campaigns that strengthen brand equity and drive business results; manage creative agencies and vendor partners to deliver on time and on budget.
• Commercial Growth: Support the achievement of net revenue targets and gross profit, balancing online (net revenue) and offline (channel contribution).
• Market Expansion: Drive awareness and visibility (POSM execution in offline channels); grow new buyer base (online); improve buyer retention (M+3).
• Performance Management: Monitor campaign and initiative performance; analyze results; recommend optimizations; ensure learnings are applied in future plans.
• Cross-Functional Collaboration: Work closely with Sales, Trade Marketing, and Digital teams to ensure brand plans translate into measurable business impact.

What Success Looks Like

• Delivery of 360° campaigns that grow brand equity and awareness measurably.
• Achieve net revenue and gross profit targets for assigned categories.
• Increase new buyer acquisition online and strengthen M+3 retention.
• Ensure offline POSM visibility expansion in key channels.
• Consistently deliver projects with high execution quality, on time, and within budget

You’re a Fit If You

• You thrive in a fast-moving environment and are resourceful in solving problems without waiting for instructions.
• You’re creative, data-driven, and able to connect insights with execution.
• You collaborate well across teams and with external partners.
• You have a growth mindset, enjoy experimenting, and seek continuous improvement.