Area Manager - Food Service - Medan

Flora Food Group; Kota Medan ᯔᯩᯑᯉ᯲; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Flora Food Group in Medan, Indonesia, is seeking an Area Manager for Food Services and HoReCa to drive sales growth and strengthen distributor relationships in the West region. This on-site role focuses on expanding the national footprint and optimizing distribution for higher market impact.

You will lead sales initiatives, build partnerships, and collaborate with marketing, supply chain, and customer service to deliver superior food solutions for kitchens and operators across the region.

Qualifications

• Proven FMCG sales experience in Food Services or HoReCa.
• Track record of meeting targets and managing key accounts.
• Skilled in using sales tools and data analysis to inform decisions.
• Strong relationship-building and stakeholder management.

Responsibilities

• Build and maintain strong relationships with distributors and accounts.
• Drive sales by promoting Flora Food Group products to existing and new customers.
• Analyse market potential and sales data to identify opportunities and report trends.
• Coordinate with internal teams to align sales efforts and resolve issues promptly.
• Implement best practices in FMCG sales, including pricing strategies and trade promotions.

Skills

FMCG sales

Key account management

Data analysis

Relationship building

Negotiation

Job description

Job Title Area Manager – Food Services – Medan

The Practical Detail Location: Medan, Indonesia Working Model: On-Site Contract Type: Permanent/Full-time

Why this role matters

In your first year, you will drive sales growth and strengthen customer relationships in the Food Services and HoReCa sectors, contributing significantly to the West region’s performance and Flora Food Group’s national footprint. This role is key to expanding our presence in Medan, a high-value market with strong demand for quality food products. By optimizing sales strategies and enhancing distribution, you will help kitchens across the region serve better food every day. Your work ensures that our products reach more tables, supporting chefs and operators who rely on our trusted ingredients.

What you’ll do

• Build and maintain strong, positive relationships with distributor and accounts to meet their evolving needs.
• Drive sales by presenting and promoting Flora Food Group products to existing and new customers in Food Services and HoReCa.
• Analyse market potential and sales data to identify opportunities and report on trends and competitor activity.
• Coordinate with internal teams to align sales efforts and resolve customer issues promptly.
• Implement best practices in FMCG sales, including pricing strategies and trade promotions, to optimize market performance.

Performance

You will own the achievement of driving a significant contribution to both the West region and the national business performance. Your data-driven approach will ensure distributor management and sales targets are met on schedule. By continuously analysing performance and market feedback, you will deliver measurable growth and strengthen Flora Food Group’s competitive position.

Care

This role reports directly to the regional sales leadership and works closely with cross-functional teams including marketing, supply chain, and customer service. You will foster long-term partnerships with customers and distributors, ensuring sustainable business practices that benefit communities and kitchens alike. Your leadership will promote accountability and collaboration, building a resilient sales network that supports Flora Food Group’s mission to do the right thing every day.

Passion

You are a food enthusiast who understands the importance of taste, nutrition, and reliability in every product. Your curiosity about food culture and market trends drives you to innovate sales approaches that meet the needs of diverse kitchens and operators. You take pride in representing a company that is passionate about delivering better food solutions and raising the bar in the Food Services and HoReCa sectors.

About you

You bring proven experience in FMCG sales, specifically within Food Services , with a strong track record of meeting targets and managing key accounts. You are skilled in using sales tools and data analysis to inform decisions and improve outcomes. Your ability to build productive relationships and respond to feedback shows your commitment to continuous improvement. You are motivated by results and understand how your role impacts kitchens and consumers.

You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what’s next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.

Where this could lead to

Success in this role typically leads to broader regional sales leadership positions within Flora Food Group. Over time, you could take on larger teams and more complex markets, shaping sales strategy and driving growth across multiple regions. This path offers the chance to deepen your impact on the business and the food industry.