Customer Development Manager - Cirebon

Flora Food Group; Kota Bandung; On-site; IDR 250,000,000 - 450,000,000; Full time

Benefits offered by this job

Private medical care

Employee retirement program

Job summary

Flora Food Group is seeking a Customer Development Manager to build and sustain relationships with existing FS operators and actively identify new opportunities within the Indonesian market. You will lead distributor sales teams, oversee performance, and ensure execution of daily sales activities while meeting KPIs and growth targets.

You will analyze menus, pricing, and usage across categories, develop targeted outreach, and collaborate with marketing to align initiatives.

Qualifications

• Bachelor's degree is a plus; relevant culinary knowledge and experience highly valued.
• Experience in Indonesian food service HoReCa or operator roles is preferred.
• Strong ability to influence and persuade; identify and seize opportunities.
• Valid driver’s license and willingness to travel.

Responsibilities

• Maintain relationships with existing FS operators and pursue new FS operators.
• Provide tailored solutions meeting FS operator needs in line with marketing and trade initiatives.
• Outreach to FS operator leads via cold calling and targeted lists to convert opportunities.
• Understand product usage in FS operators, including volume, pricing, and menu.
• Identify inactive FS operators and devise strategies to win them back and expand product portfolio.
• Monitor market trends to ideate new menu opportunities and report weekly on updates and competition.

Skills

Customer relationship management

New business development

CRM monitoring

Team leadership

Negotiation

Education

Bachelor's degree (preferred)

Tools

CRM system

Job description

About the Position

Location: Cirebon, Indonesia

About the Role

As a Customer Development Manager, you will build and maintain strong relationships with existing customers while actively identifying and acquiring new business opportunities, focusing on operators. You will lead, supervise, and support the performance and development of all teams within the area of responsibility, including distributor sales teams, ensuring effective execution of daily and periodic sales activities. You will monitor and control performance against established KPIs and business objectives to consistently achieve sales targets and drive sustainable business growth across the assigned territory.

Key Responsibilities

• Customer Management – Maintain strong relationships with existing FS operators and actively pursue new FS operators with a compelling value proposition.
• Provide tailored solutions to meet FS operator’s needs and enhance satisfaction in alignment with marketing and trade marketing initiatives.
• Reach out to FS operator leads through cold calling and targeted outreach of FS operators within strategic hit lists to achieve conversion.
• Understand product usage in FS operators across categories with depth knowledge on volume, pricing, and menu.
• Identify inactive FS operators and devise tactical strategies to win them back and expand the product portfolio within the FS operator.
• Market Intelligence – Identify trends in menu offerings at FS operators based on market trends for exploring opportunities through menu ideation.
• Performance Monitoring & Reporting – Monitor and report daily the way of working via CRM to ensure progression on FS operator acquisition and product portfolio penetration; report weekly on FS operator updates, market potential, strategic hit lists, and competition.

Who We’re Looking For

• Bachelor’s degree is a plus, but extensive and relevant culinary knowledge and experience are highly valued; experience in various segments of the Indonesian food service industry such as commercial and social chains, pubs, restaurants, or mass catering businesses (HoReCa) or as an operator.
• Highly motivated individual with a positive attitude who can effectively influence and persuade others; must identify and seize opportunities.
• Must possess a passion for food and the foodservice industry, coupled with strong knowledge base.
• Articulate self-starter who demonstrates initiative and drive to get things done efficiently.
• Valid driver’s license and ability to travel required.

What We Offer

• Stable career in a company with a strong market presence.
• Attractive benefits including private medical care and employee retirement program.
• Opportunities to lead impactful projects and contribute ideas.
• Collaborative and supportive team culture with top industry professionals.