VIP Product Manager (Contractor, 12 months)

Blockchain Academics; Hong Kong; Remote; HKD 600,000 - 900,000; Full time

Benefits offered by this job

Remote-friendly

Job summary

Binance, a global blockchain ecosystem, is seeking a VIP Operations Specialist in Hong Kong to own end-to-end VIP journeys across App and Web and to drive growth through lifecycle initiatives. You will collaborate with Product, Engineering, Marketing, CRM, Sales, and regional teams to optimize campaigns, improve benefit visibility, and deliver scalable VIP solutions.

The role emphasizes data-driven decision making, strong ownership, and hands-on execution of referral, notifications, and

Qualifications

• 2+ years of experience in product operations, growth, lifecycle marketing, or product marketing.
• Proven ability to combine product thinking with operational execution for consumer-facing products.

Responsibilities

• Own the end-to-end VIP user journey across App and Web, including VIP purchase, user center, benefits center, referral, notifications, swag/benefit application, and event participation.
• Improve VIP product experience by identifying user pain points and enhancing benefit visibility, tier understanding, and overall usability for different VIP segments.
• Design and execute growth and lifecycle initiatives to drive VIP acquisition, activation, engagement, retention, and user recall.
• Plan and run VIP campaigns and operational activities, ensuring strong execution, QA, and post-campaign analysis.
• Work closely with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions using existing platform capabilities.
• Use data analysis to monitor funnel performance, user behavior, campaign ROI, and key VIP growth metrics, and turn insights into action plans.

Skills

Product operations

Growth

Lifecycle marketing

Campaign planning

Data analysis

Cross-functional collaboration

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Own the end-to-end VIP user journey across App and Web, including VIP purchase, user center, benefits center, referral, notifications, swag/benefit application, and event participation.
• Improve VIP product experience by identifying user pain points and enhancing benefit visibility, tier understanding, and overall usability for different VIP segments.
• Design and execute growth and lifecycle initiatives to drive VIP acquisition, activation, engagement, retention, and user recall.
• Plan and run VIP campaigns and operational activities, ensuring strong execution, QA, and post-campaign analysis.
• Work closely with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions using existing platform capabilities.
• Use data analysis to monitor funnel performance, user behavior, campaign ROI, and key VIP growth metrics, and turn insights into action plans.

Requirements

• 2+ years of experience in product operations, growth, lifecycle marketing, or product marketing, preferably in internet, fintech, crypto, or platform businesses.
• Proven ability to combine product thinking with operational execution, especially for consumer-facing products or user growth scenarios.
• Experience in campaign planning and lifecycle operations, including referral, notifications, reactivation, or engagement programs.
• Strong product sense, with the ability to write requirements, define user flows, and work effectively with Product and Engineering teams.
• Strong analytical skills, including funnel analysis, cohort analysis, and campaign performance evaluation.
• High ownership, strong cross-functional communication, and the ability to manage multiple workstreams in a fast-paced environment.

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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