Remote-First VIP Growth Product Manager

Blockchain Academics; Hong Kong; Remote; HKD 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Remote-friendly

Zusammenfassung

Binance, a global blockchain ecosystem, is seeking a VIP Operations Specialist in Hong Kong to own end-to-end VIP journeys across App and Web and to drive growth through lifecycle initiatives. You will collaborate with Product, Engineering, Marketing, CRM, Sales, and regional teams to optimize campaigns, improve benefit visibility, and deliver scalable VIP solutions.

The role emphasizes data-driven decision making, strong ownership, and hands-on execution of referral, notifications, and

Qualifikationen

• 2+ years of experience in product operations, growth, lifecycle marketing, or product marketing.
• Proven ability to combine product thinking with operational execution for consumer-facing products.

Aufgaben

• Own the end-to-end VIP user journey across App and Web, including VIP purchase, user center, benefits center, referral, notifications, swag/benefit application, and event participation.
• Improve VIP product experience by identifying user pain points and enhancing benefit visibility, tier understanding, and overall usability for different VIP segments.
• Design and execute growth and lifecycle initiatives to drive VIP acquisition, activation, engagement, retention, and user recall.
• Plan and run VIP campaigns and operational activities, ensuring strong execution, QA, and post-campaign analysis.
• Work closely with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions using existing platform capabilities.
• Use data analysis to monitor funnel performance, user behavior, campaign ROI, and key VIP growth metrics, and turn insights into action plans.

Kenntnisse

Product operations

Growth

Lifecycle marketing

Campaign planning

Data analysis

Cross-functional collaboration

Jobbeschreibung

Binance, a global blockchain ecosystem, is seeking a VIP Operations Specialist in Hong Kong to own end-to-end VIP journeys across App and Web and to drive growth through lifecycle initiatives. You will collaborate with Product, Engineering, Marketing, CRM, Sales, and regional teams to optimize campaigns, improve benefit visibility, and deliver scalable VIP solutions.

The role emphasizes data-driven decision making, strong ownership, and hands-on execution of referral, notifications, and