User Campaign Operations Expert

Keeta; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Job summary

Keeta in Hong Kong is seeking an experienced Campaign Operations professional to design and manage our annual marketing campaigns for the local market. You will own the lifecycle from concept through execution, coordinating with merchants, marketing, delivery and product teams to align with business goals.

The ideal candidate has 3+ years in campaign operations or marketing, a data‑driven mindset, strong project management skills, and the ability to present complex work clearly in English or

Qualifications

• 3+ years in Campaign Operations, User Operations, or Marketing in Internet/Tech.
• Strong understanding of digital marketing strategies and engagement tactics.
• Ability to present complex outputs in a structured, professional manner.
• Proven cross-functional communication to drive initiatives forward.
• Data-driven mindset to identify issues from data and drive decisions.

Responsibilities

• Annual Campaign Planning: design and execute a comprehensive HK marketing calendar.
• End-to-End Campaign Management: own lifecycle from concept to final execution.
• Performance Tracking & Optimization: monitor, post-mortems, and iterate strategies.
• Innovation & Product Iteration: explore gamification and social sharing ideas.
• Cross-functional Collaboration: work with Marketing, Merchant, Delivery, and Product teams.

Skills

Campaign Operations

Marketing Savvy

Analytical Thinking

Project Management

Data Analysis

Job description

Keeta is an independent brand under Meituan, the world’s leading food delivery and local services platform. Guided by the mission "Help Everyone Eat Better, Live Better," Keeta leverages Meituan’s 15 years of deep-rooted technology and operational expertise to lead innovation in global food and grocery on-demand delivery services.

Since its inception in 2023, Keeta has been deeply rooted in local communities, creating value for all stakeholders. We provide users with a reliable delivery experience, empower restaurants with smart technology to enhance efficiency, and offer couriers flexible income opportunities with robust safety measures. With a philosophy of mutual growth and win-win collaboration, Keeta has successfully expanded from Hong Kong to the Middle East and Brazil, continuing its journey toward global expansion.

Key Responsibilities

• Annual Campaign Planning: Design and execute a comprehensive annual marketing calendar for the Hong Kong market, aligned with business goals, seasonal festivals, and local marketing trends.
• End-to-End Campaign Management: Take full ownership of the campaign lifecycle, including conceptualization, creative asset design, merchant participation (supply-side recruitment), and final execution.
• Performance Tracking & Optimization: Monitor campaign effectiveness in real-time, conduct deep-dive post-mortems, and iterate on operational strategies to ensure the achievement of core KPIs.
• Innovation & Product Iteration: Explore innovative campaign mechanics (gamification, social sharing, etc.) tailored to the local market and drive the iteration of marketing products and tools.
• Cross-functional Collaboration: Work closely with Marketing, Merchant, Delivery, and Product teams to maximize campaign growth and improve overall operational efficiency.

Required Qualifications

• Professional Experience: 3+ years of experience in Campaign Operations, User Operations, or Marketing within the Internet/Tech industry.
• Marketing Savvy: Deep understanding of various digital marketing strategies, campaign mechanics, and user engagement tactics.
• Analytical & Structured Thinking: Strong logical thinking and the ability to present complex work outputs in a structured, clear, and professional manner.
• Project Management: Proven ability in project management and risk control. Excellent cross-functional communication skills to drive complex initiatives forward.
• Data-Driven Mindset: Strong data analysis skills with the ability to identify business issues through data and drive decisions based on insights.

Preferred Qualifications

• Language Skills: Professional fluency in English or Cantonese is highly preferred.
• Local Insight: Deep familiarity with the Hong Kong local marketand consumer behavior.

Why Join Keeta? (Job Highlights)

• Innovation Driver: Act as a key player in an innovative business where challenges and opportunities for rapid career advancement coexist.
• 360° Business Exposure: Gain a comprehensive understanding of the food delivery business model with the autonomy and flexibility to fully showcase your talents.
• Core Team Impact: Join a core department within our primary business line. Work in a high-energy, growth-oriented team with a collaborative atmosphere.