Head of Marketing

Keeta; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Keeta Hong Kong is seeking a senior Brand leader to drive the annual strategy, establish unified brand positioning and a strong visual identity for the thriving food delivery business. You will analyze local market needs, plan brand communications, collaborate across teams, and lead a high-performance marketing group while exploring AI tools to boost efficiency and brand sentiment.

This role requires fluency in Cantonese, Mandarin and English, and a proven track record in brand building in Hong

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 7–10 years in brand management and marketing communications.
• Experience in HK brand communications, PR, and partnerships preferred.
• Strong understanding of local markets and cultural differences.
• Willingness to explore AI tools for marketing automation.
• Excellent communication and cross-functional collaboration.
• Team leadership experience.
• Fluent in Cantonese, Mandarin and English.

Responsibilities

• Develop Keeta Hong Kong's annual marketing and brand strategy and unified brand identity.
• Analyze local user needs and market dynamics to translate insights into actionable brand and marketing strategies.
• Plan and execute brand communications (launches, media events, collaborations) and content marketing.
• Collaborate with Consumer and Commercial teams to drive integrated marketing initiatives.
• Manage marketing budgets to ensure efficient resource allocation.
• Lead and develop the marketing team and build a strong talent pipeline.
• Apply AI tools to enable marketing automation and monitor brand sentiment.

Skills

Brand management

Marketing communications

Public relations

Team leadership

AI in marketing

Cross-functional collaboration

Languages (Cantonese/Mandarin/English)

Education

Bachelor's degree in Marketing or related field

Tools

AI tools for marketing

Job description

1. Develop Keeta Hong Kong's annual marketing and brand strategy, establish unified brand positioning and visual identity, and enhance brand awareness and user loyalty.

2. Deeply analyze local user needs and market dynamics, translating insights into actionable brand and marketing strategies.

3. Plan and execute brand communications (brand launches, media events, brand collaborations) and content marketing to build differentiated brand mindshare.

4. Collaborate effectively with cross-functional teams including Consumer and Commercial teams to drive integrated marketing initiatives.

5. Manage marketing budgets to ensure efficient resource allocation.

6. Lead and develop the marketing team, fostering a positive, high-performance culture and building a strong talent pipeline.

7. Apply AI tools to enable marketing automation; explore AI best practices in content generation, data analysis, and sentiment monitoring; establish brand sentiment monitoring and crisis response mechanisms to protect and enhance brand image.

Qualifications & Requirements

• 1. Bachelor's degree or above in Marketing, Business, or related fields.
• 2. 7-10 years of solid experience in brand management and marketing communications, including brand building and brand communications; food delivery, e-commerce, or related industries preferred.
• 3. Experience in Hong Kong brand communications, PR, and brand partnerships preferred, with familiarity with Hong Kong media landscape.
• 4. Ability to quickly understand local markets and consumer behavior, with sharp sensitivity to cultural differences.
• 5. Ability to thrive in a fast-paced, dynamic environment, with strong motivation to explore AI tools.
• 6. Creative thinker capable of proposing innovative ideas and solutions.
• 7. Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and build strong partnerships.
• 8. Team management experience, with the ability to lead and cultivate high-performing teams.
• 9. Fluent in Cantonese, Mandarin and English.

Job Highlights

• 1. Collaborate with multicultural teams to broaden your international perspective.
• 2. Encouraged to explore AI-powered marketing automation to enhance organizational efficiency.
• 3. Lead Keeta Hong Kong brand building shape the leading brand identity in Hong Kong's food delivery market.