Social Media Content Executive

Fineapple Asia Limited; Hong Kong Island; On-site; HKD 223,000 - 424,000; Full time

Job summary

Fineapple Asia Limited, based in Hong Kong Island, seeks a dynamic Social Media Content Executive to develop and manage content across multiple talent accounts and agency assets. You will craft posts, coordinate with design teams, and help execute high-quality social content for individuals and the agency.

You will also support day-to-day talent management, monitor performance, and assist on-site at events or shoots.

Qualifications

• Proven experience creating and managing social content.
• Strong capability across Instagram, Xiaohongshu, YouTube and LinkedIn.
• Experience with video content and asset production.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement social media strategies across talent accounts.
• Create, edit and coordinate posts, reels, carousels across platforms.
• Maintain and refresh talent assets for consistency with branding.
• Support events, shoots and on-site content creation.
• Monitor performance and prepare analytics reports with insights.
• Coordinate ad projects and meet campaign deadlines.
• Identify trends to optimise content and campaigns.

Skills

Content creation

Platform mgmt

Video editing

Copywriting

Communication

Education

Bachelor’s in Marketing

Diploma in Communications

Tools

Hootsuite

Canva

Google Analytics

Job description

About the role

Fineapple Asia Limited is a talent management sitting at the forefront of culture, representing a dynamic talent roster at the intersection of fashion, sports, entertainment, music and culture. Read more about us on fineappleasia.com.

We are seeking a dynamic and creative Social Media Content Executive to join our agency team based in Hong Kong Island. This role combines social media content development & management, daily talent support, and ad/project coordination, with a strong opportunity to engage directly with our talents and help execute high-quality social content for both individuals and the wider agency.

You will assist the talent management team with day-to-day support, manage multiple talent social media initiatives, and help ensure talents' digital presence is consistent, active and aligned with their brand objectives. You will also support on-site at events and shoots when required (travel may be necessary).

Key responsibilities

Develop and implement comprehensive social media strategies and content plans across multiple talent accounts and agency assets.

Create, edit, and coordinate day-to-day and sponsor content updates across multiple social media platforms including but not limited to Facebook, Instagram, Youtube, Xiaohongshu and LinkedIn for talents and the agency, including posts, profiles/assets, and campaign-related creative materials.

Maintain and support talents and agency to manage their social media accounts effectively, including creating/refreshing talent assets (e.g., profile information, content formats, branding consistency).

Support corporate and special projects by providing content and execution support when needed.

Monitor and optimise social media performance and campaign results for assigned projects and prepare regular analytics reports (key metrics, insights, and recommended next steps).

Assist talent management team in day-to-day operational support.

Support execution of social media ad projects and respond to client briefs and manage campaign deadlines to ensure timely delivery of high-quality social content.

Research trends, and audience behaviour to identify opportunities for content and campaign optimisation.

Assist the talent management team and artistes on-site at events, shoots and related activities as required. (Travel may be necessary).

Maintain strong working relationships with colleagues, talents, clients, media and business partners.

Engage professionally with audiences on behalf of talents/accounts when required, ensuring timely responses.

What we're looking for

Proven experience in social media content creation and management, ideally gained within an advertising agency or similar fast-paced environment

Strong capability in running and managing current social media platforms, especially Instagram, Xiaohongshu, Youtube, and LinkedIn, including content formats, posting cadence and driving engagement.

Experience with YouTube content creation and execution

Podcast familiarity and/or experience supporting podcast content (e.g., show notes, promo clips, distribution support)

Excellent written and verbal communication skills with the ability to adapt messaging for different audiences and platforms

Proficiency in social media management tools and analytics platforms such as Hootsuite, Buffer, Sprout Social or similar

Experience in content creation workflows (copywriting support, coordination with design/creative, video awareness).

Demonstrated ability to manage multiple accounts/projects simultaneously whilst maintaining attention to detail

Strong organisational and project management skills with the ability to meet tight deadlines

Creativity and ability to develop original ideas and talent-oriented digital assets with strong story-telling, resonate with target audiences

Excellent Videography + Editing skills, and photography + Retouch. Graphic design skills are a plus.

Excellent client-facing skills and ability to build positive working relationships

Proficiency in Canva (or other design applications), Microsoft Office and Google Workspace application. AI applications are a plus.

Diploma or Bachelor's degree in Marketing, Communications, Advertising or related field (preferred)

Experience with paid social media advertising and campaign management (preferred)

Fluency in Cantonese or Mandarin and English

Application requirement (content samples)

Please provide 5 social media content creation samples relevant to your work (e.g. Posts, reels/short videos, carousels, Xiaohongshu notes, ad creative concepts.)

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Social Media Executive?
• What is your highest level of education?
• Do you have Social Media Content Creation experience?