Senior SEO Specialist

White Gate Partners; Hong Kong; On-site; HKD 250,000 - 480,000; Full time

Job summary

White Gate Partners is seeking an experienced SEO leader to own and drive global organic growth across e-commerce and logistics platforms. The role requires hands-on execution of end-to-end SEO strategies, with a focus on measurable traffic gains and AI-powered search opportunities.

You will manage keyword strategies, content planning, and technical SEO programs, collaborating with product, engineering, marketing and commercial teams to align SEO with broader business goals.

Qualifications

• Minimum 2 years of hands-on SEO experience with proven organic traffic growth.
• Strong technical SEO knowledge and on-page/off-page optimisation.
• Experience with SEO tools: GSC, GA, Ahrefs, Semrush, Screaming Frog.

Responsibilities

• Develop and execute comprehensive SEO strategies to drive global organic traffic.
• Conduct keyword research, competitor analysis and search intent mapping.
• Lead technical SEO initiatives: audits, crawling, indexing, site architecture, internal linking, structured data.
• Develop scalable content strategies aligned with SEO goals.
• Explore GEO and AI Search Optimisation strategies for brand visibility.
• Coordinate with content producers and external writers to ensure quality output.
• Monitor SEO performance and identify opportunities for improvement.
• Collaborate with product, engineering, marketing, and commercial teams.

Skills

SEO strategy

Technical SEO

Keyword research

Content planning

Analytics

Project management

Communication

Tools

Google Search Console

Google Analytics

Ahrefs

Semrush

Screaming Frog

Job description

We are partnering with an established international B2B SaaS company in the e-commerce and logistics technology space to recruit an experienced SEO professional to lead its global organic growth initiatives.

This is an exciting opportunity for a hands-on SEO specialist who enjoys taking ownership of end-to-end SEO strategies, driving measurable organic traffic growth, and exploring emerging opportunities in AI-powered search.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to drive global organic traffic, improve keyword rankings, and increase qualified website visitors and conversions.
• Conduct keyword research, competitor analysis and search intent mapping to identify high-value organic growth opportunities.
• Lead technical SEO initiatives, including website audits, crawling, indexing, site architecture, internal linking, structured data and performance optimisation.
• Develop and implement scalable content strategies aligned with SEO objectives, incorporating E-E-A-T principles and high-intent commercial keywords.
• Explore and implement Generative Engine Optimisation (GEO) and AI Search Optimisation (AIO) strategies to enhance brand visibility across platforms such as ChatGPT, Perplexity and Google AI Search.
• Manage content production workflows, coordinating with internal teams, external writers, freelancers and agencies to ensure consistent, high-quality output.
• Monitor and analyse SEO performance using industry-standard tools, identifying opportunities for continuous improvement.
• Collaborate with product, engineering, marketing and commercial teams to align SEO initiatives with broader business objectives.

Requirements

• Must hold Hong Kong Permanent Resident status.
• Minimum 2 years of hands-on SEO experience, with demonstrated success in driving organic traffic growth and improving search engine rankings.
• Strong technical SEO knowledge and practical experience implementing on-page, off-page and technical optimisation strategies.
• Proven ability to develop and execute keyword strategies, content plans and scalable SEO programmes.
• Proficiency in SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, Semrush and Screaming Frog.
• Experience managing content teams, external agencies or freelance writers, including developing workflows and quality control processes.
• Strong analytical mindset, with the ability to translate data into actionable SEO strategies.
• Interest in emerging AI search technologies, GEO and AIO. Practical experience in these areas would be an advantage.
• Strong written English proficiency and familiarity with international search markets.
• Excellent communication, project management and cross-functional collaboration skills.