SEO - Search Engine Optimisation Professional

nextRoles; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Job summary

nextRoles seeks an SEO - Search Engine Optimisation Professional to plan, implement and manage SEO strategies for client Direct to Consumer websites, and oversee Google Ads management.

You will liaise with e-commerce managers, MIS/B2C developers, and marketing teams to optimise on-site content, backlinks, and paid campaigns while ensuring alignment with budget and business growth.

Qualifications

• 3–5 years' experience in SEO campaign management.
• Strong presentation and leadership skills.
• Proficient in Google Analytics, Google Search Console, or other ads tools.
• Solid understanding of SEO deliverables and task management.
• Good command of written and spoken English; Mandarin and/or other languages a plus.

Responsibilities

• Plan, implement and manage the client's SEO strategy.
• Collaborate with e-commerce managers to identify priorities.
• Coordinate on-site content generation and backlink strategies.
• Implement technical SEO optimisations with MIS/B2C developers.
• Automate SEO tasks with external tools or in-house solutions.
• Monitor traffic, rankings, and SEO metrics and report findings.
• Execute tests and analyse data to maximise ROI on paid search campaigns.
• Manage campaign budgets and optimise ad copy and landing pages.

Skills

Presentation skills

Leadership

English proficiency

Mandarin knowledge

Tools

Google Analytics

Google Search Console

Ads management tools

Job description

SEO - Search Engine Optimisation Professional

About the job SEO - Search Engine Optimisation Professional

Job Description

As Search Engine Optimisation Professional, you will be responsible for planning, implementing and managing the SEO strategy for our client'sDirect to Consumer websites as well as managing and optimising paid advertising via Google.

As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.

SEO

• Liaise with relevant e-commerce managers to identify areas of focus or prioritisation for each site
• Generate (or co-ordinate the generation of) relevant on-site content
• Plan and co-ordinate the implementation of relevant backlink strategies
• Work with MIS and/or B2C Ecom developer to implement technical optimisations
• Devise strategies to automate SEO tasks by either using external tools or developing these in-house
• Stay abreast of latest development in SEO best practices and search engine algorithm changes
• Collect data and report on traffic, rankings and other SEO aspects

Google Ad Management

• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyse competitor advertising links
• Work closely with the Social Media Marketing Manager to ensure the best use of advertising spend across all channels and that overall marketing budgets are adhered to

Requirements:

• 3-5 years' experience in SEO campaign management;
• Strong presentation and leadership skills
• Proficient in Google Analytics, Google Search Console, or other relevant ads management tools in a collaborative environment
• Solid understanding of SEO deliverables and task management
• Good command of written and spoken English; Knowledge of Mandarin and/or other languages is a plus