AI-Powered SEO Strategist for Global Growth

Digital Zoo; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Benefits offered by this job

Five days work

Job summary

Digital Zoo is seeking an SEO Specialist to own and drive SEO for a diverse client portfolio. You will lead keyword research, on-page and off-page optimization, technical SEO, and content strategy while coordinating with content and account teams to deliver measurable growth.

You will leverage AI tools for research and content ideation, stay current with search engine trends, and report performance using GA4 and Search Console. Fluency in English and Cantonese is expected, with Mandarin a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science or a related field.
• 1–2 years minimum hands-on SEO experience; senior level considered for longer tenure.
• Hands-on experience with Google Analytics and SEO tools is advantageous.
• Interest in leveraging AI tools for research, analysis, or content generation.
• Understanding GEO principles including AI citation and brand monitoring.
• Analytical and data-driven mindset with ability to translate data into action.
• Strong project management and multitasking abilities.
• Excellent presentation skills in English; Cantonese fluency is highly valued; Mandarin a plus.

Responsibilities

• Develop and execute comprehensive SEO strategies for client portfolios.
• Conduct rigorous keyword research and competitor analysis.
• Utilize AI tools to augment research, forecasting, and content ideation.
• Track, analyze, and report SEO performance using GA4 and GSC.
• Perform website audits and on-page optimization; manage CMS workflows.
• Collaborate with content and account teams to embed SEO best practices.
• Stay updated on search engine algorithm updates and AI implications.

Skills

Keyword research

On-page optimization

Off-page optimization

Technical SEO

Content strategy

International SEO

Education

Bachelor's degree in Marketing or related field

Tools

Ahrefs

SEMrush

Screaming Frog

Google Analytics GA4

Google Search Console

Gemini

ChatGPT

Perplexity AI

Job description

Digital Zoo is seeking an SEO Specialist to own and drive SEO for a diverse client portfolio. You will lead keyword research, on-page and off-page optimization, technical SEO, and content strategy while coordinating with content and account teams to deliver measurable growth.

You will leverage AI tools for research and content ideation, stay current with search engine trends, and report performance using GA4 and Search Console. Fluency in English and Cantonese is expected, with Mandarin a plus.