SEO Specialist

Digital Zoo; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Benefits offered by this job

Five days work

Job summary

Digital Zoo is seeking an SEO Specialist to own and drive SEO for a diverse client portfolio. You will lead keyword research, on-page and off-page optimization, technical SEO, and content strategy while coordinating with content and account teams to deliver measurable growth.

You will leverage AI tools for research and content ideation, stay current with search engine trends, and report performance using GA4 and Search Console. Fluency in English and Cantonese is expected, with Mandarin a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science or a related field.
• 1–2 years minimum hands-on SEO experience; senior level considered for longer tenure.
• Hands-on experience with Google Analytics and SEO tools is advantageous.
• Interest in leveraging AI tools for research, analysis, or content generation.
• Understanding GEO principles including AI citation and brand monitoring.
• Analytical and data-driven mindset with ability to translate data into action.
• Strong project management and multitasking abilities.
• Excellent presentation skills in English; Cantonese fluency is highly valued; Mandarin a plus.

Responsibilities

• Develop and execute comprehensive SEO strategies for client portfolios.
• Conduct rigorous keyword research and competitor analysis.
• Utilize AI tools to augment research, forecasting, and content ideation.
• Track, analyze, and report SEO performance using GA4 and GSC.
• Perform website audits and on-page optimization; manage CMS workflows.
• Collaborate with content and account teams to embed SEO best practices.
• Stay updated on search engine algorithm updates and AI implications.

Skills

Keyword research

On-page optimization

Off-page optimization

Technical SEO

Content strategy

International SEO

Education

Bachelor's degree in Marketing or related field

Tools

Ahrefs

SEMrush

Screaming Frog

Google Analytics GA4

Google Search Console

Gemini

ChatGPT

Perplexity AI

Job description

We are seeking a forward-thinking and analytical SEO Specialist to join our dynamic team. In this pivotal role, you will own and drive SEO strategy for a portfolio of client accounts, leveraging your expertise in keyword research, on-page and off-page optimisation, technical SEO, website audits, content strategy, and international SEO.

If you are a curious, data-driven individual with a passion for the evolving world of search and AI, this role offers an unparalleled opportunity to grow your career.

Job Highlights

• Career Growth & Development: Clear pathways for advancement and continuous learning opportunities in the fast-evolving fields of AI and SEO.
• Young and Creative Working Environment: Work alongside a team of passionate digital marketing experts in a supportive and innovative environment.
• Diverse Project Exposure: Work on a variety of challenging projects for reputable clients across different industries.
• Five days work

Responsibilities:

• Develop and execute comprehensive SEO strategies, encompassing technical SEO, on-page optimisation, content development, and off-page initiatives tailored to each client's specific KPIs and business objectives, while maintaining full accountability for delivering measurable growth.
• Conduct rigorous keyword research, competitor analysis, and backlink reviews using platforms such as Ahrefs, SEMrush, and Screaming Frog.
• Leverage advanced AI tools, such as Gemini, ChatGPT, and Perplexity, to augment research capabilities, including trend forecasting, query analysis, user intent modelling, and large-scale content ideation.
• Track, analyse, and report on SEO performance using Google Analytics (GA4), Google Search Console, and other analytics platforms, translating data into clear reports and identifying areas for improvement.
• Perform website audits, on-page optimisation, and content marketing initiatives, and manage websites via CMS platforms.
• Work closely with content and account servicing teams to ensure SEO best practices are integrated into all projects.
• Stay up to date on the latest search engine algorithm updates, industry trends, and the impact of AI on search (e.g. Google AI Overviews), and proactively share these insights during internal team discussions to drive continuous learning.
• An on-job training program will be provided.

Requirements:

• Bachelor's Degree in Marketing, Business Administration, Data Science, or a related discipline.
• Minimum of 1 to 2 years of hands-on experience in an SEO-focused role. Candidates with more extensive experience will be considered for a Senior SEO Specialist position.
• Hands-on experience with Google Analytics and SEO tools (e.g. Screaming Frog, Ahrefs, Search Console) is advantageous.
• A strong interest in leveraging AI tools for research, analysis, or content generation is highly valued.
• Understanding of, or interest in developing, Generative Engine Optimization (GEO) principles, including structuring content for AI citation and monitoring brand visibility across AI answer engines, is a strong advantage.
• Analytical and data-driven mindset, with the ability to interpret data, identify trends, and formulate actionable, client-specific recommendations.
• Good project management and multitasking skills, with attention to detail.
• Good presentation skills in both Chinese and English; fluent in spoken Cantonese and English, with working proficiency in Mandarin.
• A "can-do" attitude, intellectual curiosity, and a genuine passion for digital marketing and technology.