SEO & AEO Specialist

安寶醫療有限公司; Hong Kong; On-site; HKD 300,000 - 540,000; Full time

Job summary

安寶醫療有限公司 is seeking a hands-on SEO and AEO specialist to grow visibility, qualified inquiries and patient acquisition for Hong Kong audiences in Traditional Chinese and English. You will collaborate across marketing, clinical and technical teams across multiple brands and websites.

The role emphasizes technical audits, local SEO, content strategy, and AI-powered search experiences, with responsibilities spanning CMS updates and collaboration with developers.

Qualifications

• 3+ years hands-on SEO experience focusing on HK audiences.
• Ability to audit websites independently and prioritize opportunities.
• Strong understanding of technical SEO, on-page optimization, local SEO and content strategy.
• Practical knowledge of AI-powered search and AEO/GEO with ability to explain methods, evidence and limitations.

Responsibilities

• Develop and execute an integrated SEO and AEO strategy for the Hong Kong market.
• Prioritize opportunities across Google Search, Google Maps, Bing and AI-powered search platforms.
• Build a practical roadmap across clinics and online platforms balancing impact, resources and effort.

Skills

SEO

AEO

Analytics

Content strategy

Technical SEO

WordPress

HTML basics

Tools

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

Job description

We are a Hong Kong healthcare group operating specialist and general practice clinics alongside online healthcare platforms. We are looking for a hands‑on SEO and AEO specialist to grow our visibility, qualified enquiries and patient acquisition through organic search and AI‑powered search experiences.

This role primarily focuses on Hong Kong audiences searching in Traditional Chinese and English. You will work closely with our marketing, clinical and technical teams across multiple websites and brands.

Key Responsibilities

Develop and execute an integrated SEO and Answer Engine Optimization (AEO/GEO) strategy for the Hong Kong market.
Prioritize opportunities across Google Search, Google Maps, Bing and relevant AI‑powered search platforms.
Build a practical roadmap across our clinics and online platforms, balancing business impact, resources and implementation effort.

Technical SEO & Website Optimization

Conduct technical audits and implement or coordinate improvements to crawling, indexing, site architecture, internal linking, redirects, canonical tags and page experience.
Optimize service pages, doctor profiles, product information pages and educational content for relevant search intent.
Manage appropriate structured data and multilingual SEO requirements.
Work with developers to implement and verify technical improvements; make routine CMS updates independently where appropriate.

Hong Kong Content & Local SEO

Conduct keyword research, competitor analysis and search‑intent mapping for Hong Kong audiences.
Develop Traditional Chinese and English content briefs, topic clusters, FAQs and service‑page recommendations.
Manage Google Business Profile optimization, accurate clinic information and local search visibility.
Collaborate with medical reviewers to maintain accurate, well-sourced content with clear authorship and review information.
Support legitimate digital PR, relevant backlinks and accurate third‑party business information.

AEO & AI Search Visibility

Monitor and improve brand discoverability and citation visibility in ChatGPT Search, Google’s AI search experiences and Perplexity, where available to target users.
Develop useful, clearly structured content that directly answers patients’ questions and supports its claims with credible sources.
Establish a repeatable monitoring framework using a defined set of Hong Kong‑focused questions in Traditional Chinese and English.
Record brand mentions, linked citations, competitor visibility and referral traffic, while explaining measurement limitations.
Test changes systematically and avoid unsupported ranking guarantees or manipulative promotion tactics.

Analytics & Business Performance

Use Google Search Console, GA4 and relevant SEO tools to identify opportunities and report on results.
Track non‑branded organic visibility, relevant traffic, qualified enquiries, bookings and attributable business outcomes where reliable tracking is available.
Work with operations to improve enquiry‑source tracking and conversion measurement.
Produce concise monthly reports covering completed work, outcomes, issues and next priorities.

Cross-functional Collaboration

Translate SEO findings into clear briefs and implementation tasks for content, design, clinical and technical colleagues.
Coordinate priorities across multiple brands and websites.
Use AI tools to improve research and production efficiency, with human verification of facts, sources and medical claims.

Requirements

At least 3 years of hands‑on SEO experience, including demonstrable results targeting Hong Kong audiences.
Proven ability to independently audit websites, prioritize opportunities and execute improvements.
Strong understanding of technical SEO, on‑page optimization, local SEO, search intent and content strategy.
Practical knowledge of AI‑powered search and AEO/GEO, with the ability to explain methods, evidence and limitations.
Proficiency in Google Search Console, GA4 and tools such as Ahrefs or Semrush and Screaming Frog.
Experience with WordPress or similar CMS platforms; working knowledge of HTML, structured data and Google Tag Manager is an advantage.
Excellent Traditional Chinese writing and editing skills, good English, and the ability to communicate effectively in Cantonese.
Strong analytical skills, ownership and attention to detail.
Applicants should be able to discuss previous projects, their personal contribution and measurable outcomes, using anonymized examples where necessary.

Preferred Qualifications

Experience in healthcare, clinics, telemedicine or other regulated industries.
Experience managing multiple websites or brands.
Practical AEO/GEO experiments with documented findings.
Experience collaborating with medical reviewers and developers.

Mainland China SEO and platforms such as Baidu, Doubao and ERNIE Bot are optional advantages, rather than core requirements.