Senior Narrative Lead: Global Brand Storytelling & Copy

Futu Holdings Limited; Hong Kong; On-site; HKD 1,056,000 - 1,408,000; Full time

Job summary

Futu Holdings Limited in Shenzhen seeks a Narrative Lead to elevate creative and copywriting across the in-house team, shaping brand stories, platforms, and hero messaging for global and regional markets. This heavyweight senior role blends hands-on copy craft with brand thinking and narrative leadership.

You will translate complex financial products into clear, compelling narratives, collaborate with Art Directors and Strategists, and raise standards for storytelling across brand, campaign, and

Qualifications

• 8-12+ years of experience as an English copy-based creative in agencies or in-house teams.
• Outstanding portfolio with high-level conceptual thinking for international audiences.
• Proven ability to lead narrative and creative thinking beyond execution of copy.
• Experience building brand identity systems and tone-of-voice guidelines.

Responsibilities

• Lead ideation and narrative development for integrated campaigns across multiple channels.
• Define and craft English-language brand narratives, campaign platforms, and hero messaging for global/regional markets.
• Translate complex financial products and platform features into clear, compelling stories.
• Collaborate with Art Directors, Production Specialists and Strategists to shape end-to-end concepts.
• Set and elevate standards for copy craft, storytelling, and narrative clarity across touchpoints.
• Develop and evolve brand voice and tone-of-voice frameworks across markets.
• Manage multiple projects from concept to execution.

Skills

English copywriting

Creative leadership

Narrative development

Brand storytelling

Campaign ideation

Communication skills

Video/storytelling

AI-assisted ideation tools

Tools

AI-assisted creative tools

Job description

Futu Holdings Limited in Shenzhen seeks a Narrative Lead to elevate creative and copywriting across the in-house team, shaping brand stories, platforms, and hero messaging for global and regional markets. This heavyweight senior role blends hands-on copy craft with brand thinking and narrative leadership.

You will translate complex financial products into clear, compelling narratives, collaborate with Art Directors and Strategists, and raise standards for storytelling across brand, campaign, and