Strategic Asia Brand & Communications Leader

Global Executive Consultants Ltd.; Hong Kong; On-site; HKD 1,800,000 - 2,600,000; Full time

Job summary

Global Executive Consultants Ltd. in Hong Kong seeks a visionary Head of Brand & Communication, Asia, to lead branding and communications for a high-end luxury portfolio across Hong Kong and Macau. The role drives regional strategy while aligning with global headquarters.

The incumbent will lead a multicultural team, shape campaigns across media channels, and translate market insights into strategy, ensuring brand consistency and growth in a dynamic market.

Qualifications

• Comprehensive and current expertise in brand management, integrated communications, and performance marketing.
• Proven ability to build relationships, lead teams, and foster networks in a multi-cultural setting.
• Consumer-first mindset with strong commercial awareness and drive for measurable results.

Responsibilities

• Serve as the brand's ambassador across Asia, aligning with global brand identity while tailoring approaches to local markets.
• Lead creation and rollout of cohesive brand and communication strategies to advance business goals and strengthen brand equity.
• Translate consumer and market intelligence into concrete brand initiatives that guide planning and annual business cycles.
• Design end-to-end activation programs spanning media, CRM, performance marketing, content, PR, social media, influencer partnerships, retail activation, and events to foster engagement and loyalty.
• Adapt and roll out global campaigns and calendars to deliver relevant execution in each market.
• Collaborate with Business Units, central marketing, media management and sales to ensure integrated brand plans.

Job description

Global Executive Consultants Ltd. in Hong Kong seeks a visionary Head of Brand & Communication, Asia, to lead branding and communications for a high-end luxury portfolio across Hong Kong and Macau. The role drives regional strategy while aligning with global headquarters.

The incumbent will lead a multicultural team, shape campaigns across media channels, and translate market insights into strategy, ensuring brand consistency and growth in a dynamic market.